At Lewis, we go to great pains to remind people that we’re not a “healthcare agency.” After all, we work with RV manufacturers, insurance companies, energy utilities and other businesses, and we’ve won awards in every one of those categories.
But at the same time, we are especially proud each year when the Healthcare Marketing Awards roll around.
We like healthcare.
It’s consumer branding. It’s an expensive, important decision in people’s lives. It’s research-driven and yet highly emotional in its execution.
We find like-minded souls at the helm of many of the nation’s top teaching hospitals. They value research, as we do. They have substantive, real product differences that consumers deserve to know about. And creative skills we tend to be good at, like storytelling and craftsmanship, make us a good fit for the category.
Nearly 4,000 entries were received in this year’s competition–and Lewis walked away with 20 major awards, including one Best of Show.
This is on the heels of the nation’s other significant healthcare marketing competition, the Aster Awards
We work hard at this stuff. So, it’s gratifying when the industry notices. I’m proud of our teams in all three Lewis offices for such a great showing.
You’ll find the complete list of wins below.
2011 HEALTHCARE MARKETING AWARDS
BEST OF SHOW – Newspaper Advertising
Memorial Health
Savannah, GA
Beach/High School Football/Field Trips
GOLD
Logo/Letterhead
Louisiana State University Health System
LSU Corporate Identity
GOLD
Magazine Series
Medical University South Carolina Medical Center
Fisherman/Girl in Car/Grandpa & Grandson
GOLD
Outdoor
Memorial Health
Heroes/Cancer/Preemies
GOLD
Television Series
Memorial Health
Midnight/Hello Summer/Chances
GOLD
Newspaper Series
Stony Brook Children’s Hospital
GOLD
Special Video
Stony Brook University Fundraising Video
GOLD
Employee Communication Program
University of Virginia Health System
UVA EMR Campaign
GOLD
Newspaper Series
Vanderbilt Health Primary Care & Walk-In Clinics
Family Doctor/Fever/Check Up
SILVER
Television Series
Medical University South Carolina Medical Center
Distance/Independence/News
SILVER
Newspaper Series
Memorial Health
Beach/High School Football/Field Trips
SILVER
Television Single
Monroe Carell Jr. Children’s Hospital at Vanderbilt
Money
SILVER
Radio Series
Stony Brook University Medical Center
Remember/Different/The Choice
SILVER
Special Event
University Healthcare Consortium
Poster/Microsite/Brochure/Video
SILVER
Special Video
Upstate University Health System
Cancer Video
SILVER
Total Advertising with TV
Wake Forest Baptist Health
Knowlege Campaign
BRONZE
Newspaper Series
Monroe Carell Jr. Children’s Hospital at Vanderbilt
This Isn’t
BRONZE
Radio Series
Vanderbilt University Medical Center
McPherson/Pietenpol/Thompson
BRONZE
Total Advertising with TV
Vanderbilt University Medical Center
Branding Campaign
MERIT
New Media
University of Virginia Health System
UVA Holiday Greeting
2011 ASTER AWARDS
BEST OF SHOW – Total Advertising Campaign
University of Virginia Health System — Charlottesville, VA
Award: Best of Show
Entry Name: UVA EMR Campaign
Category: Total Advertising Campaigns
Medical University of South Carolina — Charleston, SC
Award: Gold
Entry Name: 2010 Magazine Series
Category: Magazine Publication – Series
Medical University of South Carolina — Charleston, SC
Award: Silver
Entry Name: 2010 Total Ad Series
Category: Total Advertising Campaigns
Monroe Carell Jr. Children’s Hospital at Vanderbilt — Nashville, TN
Award: Gold
Entry Name: Newspaper Series
Category: Newspaper Advertising – Series
Stony Brook Children’s Hospital — Stony Brook, NY
Award: Gold
Entry Name: Development Ad ’Sandbox’
Category: Newspaper Advertising – Single
Stony Brook Children’s Hospital — Stony Brook, NY
Award: Silver
Entry Name: Stony Brook Children’s Logo
Category: Logo Design/Letterhead
Stony Brook Children’s Hospital — Stony Brook, NY
Award: Silver
Entry Name: Fundraising Video
Category: Other/Misc
University of Virginia Health System — Charlottesville, VA
Award: Bronze
Entry Name: UVA Beyond Surgery
Category: Service Line – Surgical Services
University of Virginia Health System — Charlottesville, VA
Award: Gold
Entry Name: UVA Branding Campaign – Spine
Category: Service Line – Orthopedic Services
University of Virginia Health System — Charlottesville, VA
Award: Silver
Entry Name: UVA Branding Campaign – Pediatrics
Category: Service Line – Children’s
Vanderbilt University Medical Center — Nashville, TN
Award: Gold
Entry Name: 2010 Magazine Series
Category: Magazine Publication – Series
Vanderbilt University Medical Center — Nashville, TN
Award: Silver
Entry Name: Anthem :60 TV
Category: TV/Video Advertising – Single