The Corporate Myth of Free Social Media Marketing
The Corporate Myth of Free Social Media Marketing

02.27.12
Gary Brandon
The Corporate Myth of Free Social Media Marketing

Robert McDonald, CEO of Proctor & Gamble, made headlines this month when he announced to Wall Street that “social media is free” — apparently as a defense for firing 1,600 →


03.02.10
Gary Brandon
The advice of friends still carries much clout

The new Edelman Trust Barometer Study is out and causing quite a stir among marketing people. →

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