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	<title>Lewis Communications &#187; Jennifer Carter</title>
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		<title>Is it smart to bid on competitor keywords?</title>
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		<pubDate>Fri, 26 Mar 2010 18:50:09 +0000</pubDate>
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	03.26.10


	Jennifer&#160;Carter



	Is it smart to bid on competitor keywords?



We’ve all seen it by now. You’re searching for Steve Madden boots or your favorite restaurant, and not only are you given choices in the main search results &#8212; you also get several ads that are associated with what you’re looking for.

Many times those ads directly relate to [...]]]></description>
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