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	<title>Lewis Communications &#187; Jeremi Griggs</title>
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	<description>Do something great. People will talk.</description>
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		<title>Balancing tactics with branding</title>
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		<pubDate>Tue, 16 Mar 2010 16:36:53 +0000</pubDate>
		<dc:creator>Jeremi Griggs</dc:creator>
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	03.16.10


	Jeremi&#160;Griggs



	Balancing tactics with branding



The travel industry has endured a rough couple of years, to put it mildly. In times of downturn, there is always a desire to focus on short-term tactics that will &#8220;drive traffic,&#8221; and that often leads to pressure on a Destination Marketing Organization to promote more with fewer resources. In my opinion, [...]]]></description>
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