Part II

In Part I I covered the first two of five lessons that Titanic can teach about advertising →

Part I

RMS Titanic represented state-of-the-art technology in 1912. It was the pinnacle of Edwardian achievement and the height of accomplishment in the →

I still remember it like it was yesterday. My dad (always one of the early adopters) brought home our brand new, round-screen RCA Victor Color television set. →