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	<title>Lewis Communications &#187; Spencer Till</title>
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	<description>Do something great. People will talk.</description>
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		<title>Titanic lessons in advertising &amp; branding (II)</title>
		<link>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding-2/</link>
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		<pubDate>Tue, 22 Jun 2010 23:13:29 +0000</pubDate>
		<dc:creator>Spencer Till</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	06.22.10


	Spencer&#160;Till



	Titanic lessons in advertising &#038; branding (II)




Part II

In Part I I covered the first two of five lessons that Titanic can teach about advertising and branding:

1. If you’re coming head on into disaster, don’t avoid it; aim directly for it.
2. Be careful what you say. The message could turn on you.

Now, the remaining three of [...]]]></description>
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		<title>Titanic lessons in advertising &amp; branding (I)</title>
		<link>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding/</link>
		<comments>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 18:31:18 +0000</pubDate>
		<dc:creator>Spencer Till</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	06.18.10


	Spencer&#160;Till



	Titanic lessons in advertising &#038; branding (I)



Part I

RMS Titanic represented state-of-the-art technology in 1912. It was the pinnacle of Edwardian achievement and the height of accomplishment in the industrial revolution up to that time. And, it was in service for only 4 days.

The lessons learned from Titanic are profound and many. The sinking changed an [...]]]></description>
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		<title>Here comes clarity at 21,000 mph</title>
		<link>http://www.lewiscommunications.com/asteroid/</link>
		<comments>http://www.lewiscommunications.com/asteroid/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 19:49:19 +0000</pubDate>
		<dc:creator>Spencer Till</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[asteroid]]></category>

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		<description><![CDATA[
	



	





	03.30.10


	Spencer&#160;Till



	Here comes clarity at 21,000 mph



According to some British scientists, on May 19, 2031, an asteroid about the size of Manhattan is predicted to center-punch the Earth, effectively eliminating all human life within a few months.

Bummer.

So, we probably don’t have to put quite as much emphasis on that global warming issue. (What is Al Gore [...]]]></description>
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		<title>A resolution on resolution</title>
		<link>http://www.lewiscommunications.com/a-resolution-on-resolution/</link>
		<comments>http://www.lewiscommunications.com/a-resolution-on-resolution/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 02:14:18 +0000</pubDate>
		<dc:creator>Spencer Till</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.lewiscommunications.com/?p=379</guid>
		<description><![CDATA[
	



	





	02.23.10


	Spencer&#160;Till



	A resolution on resolution



I still remember it like it was yesterday. My dad (always one of the early adopters)
brought home our brand new, round-screen RCA Victor Color television set. He plugged it
in, adjusted the rabbit ears and turned it on. With a low pitched hum, starting slowly
from a single dot in the middle of the [...]]]></description>
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