Should a car tweet?
Should a car tweet?

I eagerly awaited the delivery of my 2012 MINI Cooper, tracking it day by day on the boat from Southampton, England to Brunswick, Georgia.

20 Big Wins At Healthcare Marketing Awards
20 Big Wins At Healthcare Marketing Awards

At Lewis, we go to great pains to remind people that we’re not a “healthcare agency.”

Going to Boulder to drink the Kool-Aid
Going to Boulder to drink the Kool-Aid

My colleague Carlton Wood and I just attended a fantastic seminar at Boulder Digital Works (BDW) in Colorado.

crowdsourcing
crowdsourcing

Crowdsourcing. All you have to do is utter the word around creative people and you’ll watch a room quickly divide into proponents and naysayers.


A book a number of us in the agency are reading right now is Fascinate, by Sally Hogshead.


It’s fascinating to watch the advertising press get all atwitter (forgive me) about the advent of social media.