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	<title>Lewis Communications &#187; Stephen Curry</title>
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	<description>Do something great. People will talk.</description>
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		<title>Crowdsourcing sounds a sweet note down in Texas</title>
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		<pubDate>Fri, 26 Mar 2010 18:49:46 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
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		<description><![CDATA[
	



	





	03.26.10


	Stephen&#160;Curry



	Crowdsourcing sounds a sweet note down in Texas



Crowdsourcing. All you have to do is utter the word around creative people and you&#8217;ll watch a room quickly divide into proponents and naysayers.

Critics love to point at examples like Crispin Porter + Bogusky&#8217;s Brammo logo project, in which hundreds of designers slaved for a mere $1000. Some [...]]]></description>
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		<title>The power to fascinate</title>
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		<pubDate>Tue, 02 Mar 2010 23:59:51 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
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		<description><![CDATA[
	



	





	03.02.10


	Stephen&#160;Curry



	The power to fascinate



A book a number of us in the agency are reading right now is Fascinate, by Sally Hogshead.

In Fascinate, Hogshead identifies the seven triggers that power all human behavior:

Power
Lust
Mystique
Alarm
Prestige
Vice
Trust


She demonstrates how every brand on the planet uses some combination of these to affect the way we feel about products and services. 

A [...]]]></description>
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		<title>Your brand has 1,000 faces</title>
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		<pubDate>Thu, 04 Feb 2010 03:51:47 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
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		<description><![CDATA[
	



	





	02.04.10


	Stephen&#160;Curry



	Your brand has 1,000 faces



It&#8217;s fascinating to watch the advertising press get all atwitter (forgive me) about the advent of social media. The simple fact is that a company&#8217;s brand has never been defined by lush print advertising, clever TV commercials, or a stunning brochure or website.

The waitress who just forgot to refill your customer&#8217;s [...]]]></description>
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