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	<title>Lewis Communications &#187; Stephen Curry</title>
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	<link>http://www.lewiscommunications.com</link>
	<description>Do something great. People will talk.</description>
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		<title>20 Big Wins At Healthcare Marketing Awards</title>
		<link>http://www.lewiscommunications.com/20-big-wins-at-healthcare-marketing-awards/</link>
		<comments>http://www.lewiscommunications.com/20-big-wins-at-healthcare-marketing-awards/#comments</comments>
		<pubDate>Tue, 31 May 2011 15:49:28 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	05.31.11


	Stephen&#160;Curry



	20 Big Wins At Healthcare Marketing Awards




At Lewis, we go to great pains to remind people that we’re not a “healthcare agency.” After all, we work with RV manufacturers, insurance companies, energy utilities and other businesses, and we’ve won awards in every one of those categories.

But at the same time, we are especially proud each [...]]]></description>
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		<title>Going to Boulder to drink the Kool-Aid</title>
		<link>http://www.lewiscommunications.com/going-to-boulder-to-drink-the-kool-aid/</link>
		<comments>http://www.lewiscommunications.com/going-to-boulder-to-drink-the-kool-aid/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 23:49:29 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
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		<description><![CDATA[
	



	





	01.13.11


	Stephen&#160;Curry



	Going to Boulder to drink the Kool-Aid



My colleague Carlton Wood and I just attended a fantastic seminar at Boulder Digital Works (BDW) in Colorado. Thanks to a nonstop schedule, we barely saw the Rocky Mountains, but we did have the chance to hear from some of the leading voices in digital marketing.

BDW, a joint venture [...]]]></description>
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		<title>Crowdsourcing sounds a sweet note down in Texas</title>
		<link>http://www.lewiscommunications.com/crowdsourcing/</link>
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		<pubDate>Fri, 26 Mar 2010 18:49:46 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	03.26.10


	Stephen&#160;Curry



	Crowdsourcing sounds a sweet note down in Texas



Crowdsourcing. All you have to do is utter the word around creative people and you&#8217;ll watch a room quickly divide into proponents and naysayers.

Critics love to point at examples like Crispin Porter + Bogusky&#8217;s Brammo logo project, in which hundreds of designers slaved for a mere $1000. Some [...]]]></description>
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		<title>The power to fascinate</title>
		<link>http://www.lewiscommunications.com/the-power-to-fascinate/</link>
		<comments>http://www.lewiscommunications.com/the-power-to-fascinate/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 23:59:51 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	03.02.10


	Stephen&#160;Curry



	The power to fascinate



A book a number of us in the agency are reading right now is Fascinate, by Sally Hogshead.

In Fascinate, Hogshead identifies the seven triggers that power all human behavior:

Power
Lust
Mystique
Alarm
Prestige
Vice
Trust


She demonstrates how every brand on the planet uses some combination of these to affect the way we feel about products and services. 

A [...]]]></description>
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		<title>Your brand has 1,000 faces</title>
		<link>http://www.lewiscommunications.com/brand-of-a-thousand-faces/</link>
		<comments>http://www.lewiscommunications.com/brand-of-a-thousand-faces/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 03:51:47 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	02.04.10


	Stephen&#160;Curry



	Your brand has 1,000 faces



It&#8217;s fascinating to watch the advertising press get all atwitter (forgive me) about the advent of social media. The simple fact is that a company&#8217;s brand has never been defined by lush print advertising, clever TV commercials, or a stunning brochure or website.

The waitress who just forgot to refill your customer&#8217;s [...]]]></description>
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