Beerpocalypse Now?
Beerpocalypse Now?

For the last few years, talk of a craft beer bubble has run rampant among brewers, distributors and media covering the industry. According to the Brewers Association, the number of craft brewers has nearly doubled

The Continued Myth That Social Media is Free
The Continued Myth That Social Media is Free

In the depths of the “Great Recession,” the buzz in marketing and advertising circles was that paid advertising was in trouble and the days of interruptive messaging were over

The Branding of Paula Deen
The Branding of Paula Deen

By now people all over the world have heard at least some part of the scandal that Paula Deen is embroiled in. Whether or not you’re pro Paula, one thing should be taken away from all of this. Her brand is now tarnished.

Inspire Your Clients
Inspire Your Clients

Having wrapped up a week of video shoots, facility tours and consumer focus groups, I’m flying home and checking Twitter at Hartsfield-Jackson Airport when I see a headline from AdWeek about George Lois and Lee Clow’s talk

Design from a New Vantage Point
Design from a New Vantage Point

I am an aesthetics over analytics girl any day, and I always have been. I pursued my degree in interior design because I love to be surrounded by a purposeful beauty

Beer and Beef Jerky: The Intern's View
Beer and Beef Jerky: The Intern's View

As we’re watching some video footage about a fancy medical procedure for a client one Thursday afternoon, one of the creative guys asks if we want anything to drink.

Grand Theft Concept
Grand Theft Concept

This has happened to me before. I was watching the movie The Crying Game and developed an emotional attachment to the main character until something completely different was revealed about “her” at the end.

A Film About Sex Trafficking: Hard To Make & Hard To Watch
A Film About Sex Trafficking: Hard To Make & Hard To Watch

Once the initial shock wore off from what I was hearing, the question was “Okay, just how on earth do you tell that story and do it right?”

The Real Winner of the 2012 Presidential Election
The Real Winner of the 2012 Presidential Election

Regardless of your political preference, the upcoming 2012 election has been fascinating to watch on Twitter.

Should a car tweet?
Should a car tweet?

I eagerly awaited the delivery of my 2012 MINI Cooper, tracking it day by day on the boat from Southampton, England to Brunswick, Georgia.

London 2012 is Over. Which Brands Won?
London 2012 is Over. Which Brands Won?

Team Great Britain, Michael Phelps, Usain Bolt, Gabby Douglas and countless others won athletic gold in London

New Campaign Launch for Stony Brook Medicine
New Campaign Launch for Stony Brook Medicine

Today we launched a new name, branding and service line advertising campaign for our client, Stony Brook.

Is Pinterest Legit?
Is Pinterest Legit?

The social media realm is abuzz over Pinterest and possible trademark and copyright infringements. We’ve seen the articles, blogs, etc. on how this pin-board style portal is enabling millions of people to illegally share all kinds of things they don’t “own”. Is this a big deal?

The Corporate Myth of Free Social Media Marketing
The Corporate Myth of Free Social Media Marketing

Robert McDonald, CEO of Proctor & Gamble, made headlines this month when he announced to Wall Street that “social media is free” — apparently as a defense for firing 1,600

Social Media as Conversation
Social Media as Conversation

While people spend countless hours each day checking social media sites, their reasons for doing so aren’t always as “cutting edge” as those of us in the marketing world would like to believe.