Grand Theft Concept
Grand Theft Concept

This has happened to me before. I was watching the movie The Crying Game and developed an emotional attachment to the main character until something completely different was revealed about “her” at the end.

A Film About Sex Trafficking: Hard To Make & Hard To Watch
A Film About Sex Trafficking: Hard To Make & Hard To Watch

Once the initial shock wore off from what I was hearing, the question was “Okay, just how on earth do you tell that story and do it right?”

The Real Winner of the 2012 Presidential Election
The Real Winner of the 2012 Presidential Election

Regardless of your political preference, the upcoming 2012 election has been fascinating to watch on Twitter.

Should a car tweet?
Should a car tweet?

I eagerly awaited the delivery of my 2012 MINI Cooper, tracking it day by day on the boat from Southampton, England to Brunswick, Georgia.

London 2012 is Over. Which Brands Won?
London 2012 is Over. Which Brands Won?

Team Great Britain, Michael Phelps, Usain Bolt, Gabby Douglas and countless others won athletic gold in London

New Campaign Launch for Stony Brook Medicine
New Campaign Launch for Stony Brook Medicine

Today we launched a new name, branding and service line advertising campaign for our client, Stony Brook.

Is Pinterest Legit?
Is Pinterest Legit?

The social media realm is abuzz over Pinterest and possible trademark and copyright infringements. We’ve seen the articles, blogs, etc. on how this pin-board style portal is enabling millions of people to illegally share all kinds of things they don’t “own”. Is this a big deal?

Escaping the Inescapable
Escaping the Inescapable

Saturday morning I woke up to the sun peeking over the horizon. I walked out onto my balcony with a steaming hot cup of coffee in one hand and my iPhone in the other. The view was stunning

The Corporate Myth of Free Social Media Marketing
The Corporate Myth of Free Social Media Marketing

Robert McDonald, CEO of Proctor & Gamble, made headlines this month when he announced to Wall Street that “social media is free” — apparently as a defense for firing 1,600

Social Media as Conversation
Social Media as Conversation

While people spend countless hours each day checking social media sites, their reasons for doing so aren’t always as “cutting edge” as those of us in the marketing world would like to believe.

#GoMobile
GoMobile

Let me ask you a question: Where are you reading this?

Chances are, you’re on your desktop computer, and by desktop, I’m including laptops. What about a tablet?

Aubie and Big Al
Aubie and Big Al

My family moved to Birmingham from Los Angeles when I was a kid. It seemed like everyone on the playground that first day asked me if I cheered for Alabama or Auburn. “I cheer for USC,” I proudly told them.

Partner Is Greater Than  Vendor
Partner Is Greater Than  Vendor

When I first started out in advertising, a very smart copywriter told me that you can either be a vendor or a partner to your clients.

iPads and PlayBooks and Xooms, oh my! Are Tablets Game Changers?
iPads and PlayBooks and Xooms, oh my! Are Tablets Game Changers?

Apple launched the much-anticipated iPad in the spring of 2010

20 Big Wins At Healthcare Marketing Awards
20 Big Wins At Healthcare Marketing Awards

At Lewis, we go to great pains to remind people that we’re not a “healthcare agency.”