Social Media as Conversation
Social Media as Conversation

While people spend countless hours each day checking social media sites, their reasons for doing so aren’t always as “cutting edge” as those of us in the marketing world would like to believe.

#GoMobile
GoMobile

Let me ask you a question: Where are you reading this?

Chances are, you’re on your desktop computer, and by desktop, I’m including laptops. What about a tablet?

Aubie and Big Al
Aubie and Big Al

My family moved to Birmingham from Los Angeles when I was a kid. It seemed like everyone on the playground that first day asked me if I cheered for Alabama or Auburn. “I cheer for USC,” I proudly told them.

Partner Is Greater Than  Vendor
Partner Is Greater Than  Vendor

When I first started out in advertising, a very smart copywriter told me that you can either be a vendor or a partner to your clients.

iPads and PlayBooks and Xooms, oh my! Are Tablets Game Changers?
iPads and PlayBooks and Xooms, oh my! Are Tablets Game Changers?

Apple launched the much-anticipated iPad in the spring of 2010

20 Big Wins At Healthcare Marketing Awards
20 Big Wins At Healthcare Marketing Awards

At Lewis, we go to great pains to remind people that we’re not a “healthcare agency.”