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	<title>Lewis Communications &#187; blog</title>
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	<link>http://www.lewiscommunications.com</link>
	<description>Do something great. People will talk.</description>
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		<title>The well is capped, but the spill is not over.</title>
		<link>http://www.lewiscommunications.com/the-well-is-capped/</link>
		<comments>http://www.lewiscommunications.com/the-well-is-capped/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 22:18:24 +0000</pubDate>
		<dc:creator>Carlton Wood</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.lewiscommunications.com/?p=990</guid>
		<description><![CDATA[
	



	





	08.10.10


	Carlton&#160;Wood



	The well is capped, but the spill is not over.



While we rejoice over the recent National Oceanic and Atmospheric Administration report stating that 75% of the Gulf oil spill has already been eliminated from the water, a new U.S. Travel Association report offers a sobering assessment of the current and long-term threat to the Gulf [...]]]></description>
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		<title>Finally, advertising makes a rebound</title>
		<link>http://www.lewiscommunications.com/finally-advertising-makes-a-rebound/</link>
		<comments>http://www.lewiscommunications.com/finally-advertising-makes-a-rebound/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 19:27:46 +0000</pubDate>
		<dc:creator>Rebecca Roberts</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	06.24.10


	Rebecca&#160;Roberts



	Finally, advertising makes a rebound




These days it&#8217;s difficult to escape the heavy-handed and negative media reports regarding our economy, consumer confidence and the recession. We constantly hear off-putting reports and statistics on unemployment, real estate, the stock market and a myriad of other social and economic issues.

The advertising industry has also seen its fair share [...]]]></description>
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		<title>The value of NOT being an expert</title>
		<link>http://www.lewiscommunications.com/the-value-of-not-being-an-expert/</link>
		<comments>http://www.lewiscommunications.com/the-value-of-not-being-an-expert/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 22:23:51 +0000</pubDate>
		<dc:creator>Erin Hendricks</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	06.23.10


	Erin&#160;Hendricks



	The value of NOT being an expert




Around our office, we know that summertime&#8217;s upon us when we hear the cacophony of flip-flops whapping down the hall, or maybe see a little extra beer in the fridge. But the truest sign that it&#8217;s summer again is the arrival of a fresh crop of interns with their [...]]]></description>
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		<title>Titanic lessons in advertising &amp; branding (II)</title>
		<link>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding-2/</link>
		<comments>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding-2/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 23:13:29 +0000</pubDate>
		<dc:creator>Spencer Till</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.lewiscommunications.com/?p=947</guid>
		<description><![CDATA[
	



	





	06.22.10


	Spencer&#160;Till



	Titanic lessons in advertising &#038; branding (II)




Part II

In Part I I covered the first two of five lessons that Titanic can teach about advertising and branding:

1. If you’re coming head on into disaster, don’t avoid it; aim directly for it.
2. Be careful what you say. The message could turn on you.

Now, the remaining three of [...]]]></description>
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		<title>Titanic lessons in advertising &amp; branding (I)</title>
		<link>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding/</link>
		<comments>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 18:31:18 +0000</pubDate>
		<dc:creator>Spencer Till</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.lewiscommunications.com/?p=917</guid>
		<description><![CDATA[
	



	





	06.18.10


	Spencer&#160;Till



	Titanic lessons in advertising &#038; branding (I)



Part I

RMS Titanic represented state-of-the-art technology in 1912. It was the pinnacle of Edwardian achievement and the height of accomplishment in the industrial revolution up to that time. And, it was in service for only 4 days.

The lessons learned from Titanic are profound and many. The sinking changed an [...]]]></description>
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		<title>The oil spill: how you can help</title>
		<link>http://www.lewiscommunications.com/the-oil-spill-how-you-can-help/</link>
		<comments>http://www.lewiscommunications.com/the-oil-spill-how-you-can-help/#comments</comments>
		<pubDate>Fri, 07 May 2010 13:01:39 +0000</pubDate>
		<dc:creator>Carlton Wood</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.lewiscommunications.com/?p=649</guid>
		<description><![CDATA[
	



	





	05.07.10


	Carlton&#160;Wood



	The oil spill: how you can help



Our agency was founded in 1951 in Mobile, Alabama. Although Lewis also has offices in  Birmingham and Nashville, the history and culture of our company owes a good bit to the people and institutions on the Gulf Coast. We live here. We work here. We play here.

Whether concerned [...]]]></description>
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