Partner Is Greater Than  Vendor
Partner Is Greater Than  Vendor

When I first started out in advertising, a very smart copywriter told me that you can either be a vendor or a partner to your clients.

iPads and PlayBooks and Xooms, oh my! Are Tablets Game Changers?
iPads and PlayBooks and Xooms, oh my! Are Tablets Game Changers?

Apple launched the much-anticipated iPad in the spring of 2010

20 Big Wins At Healthcare Marketing Awards
20 Big Wins At Healthcare Marketing Awards

At Lewis, we go to great pains to remind people that we’re not a “healthcare agency.”

Social Media in Tragic Times
Social Media in Tragic Times

For so many people, social media is exactly that – a place to be social. But during the dramatic unfolding of devastating weather conditions in the state of Alabama, social media became

The poorest country I know
The poorest country I know

In March, I traveled with a group of our staff to Port-au-Prince, Haiti to look for potential sites to build the first Joseph School.

A 30,000-foot view of taglines.  Make that a 22,841-foot view.
A 30,000-foot view of taglines.  Make that a 22,841-foot view.

Make that a 22,841-foot view.

Just Do It. Sounds trite, but I firmly believe that I stood on the top of Mount Aconcagua

Headed to Haiti
Headed to Haiti

A few months ago a professional colleague and a friend told me about a project he was working on in Haiti. When I first heard the idea, I knew I had to find a way to help.

Going to Boulder to drink the Kool-Aid
Going to Boulder to drink the Kool-Aid

My colleague Carlton Wood and I just attended a fantastic seminar at Boulder Digital Works (BDW) in Colorado.

The well is capped, but the spill is not over.
The well is capped, but the spill is not over.

While we rejoice over the recent National Oceanic and Atmospheric Administration report stating that 75% of the Gulf oil spill has already been eliminated from

Finally, advertising makes a rebound
Finally, advertising makes a rebound

These days it’s difficult to escape the heavy-handed and negative media reports regarding our economy, consumer confidence and the recession

The value of NOT being an expert
The value of NOT being an expert

Around our office, we know that summertime’s upon us when we hear the cacophony of flip-flops whapping down the hall

Titanic lessons in advertising & branding
Titanic lessons in advertising & branding

Part II

In Part I I covered the first two of five lessons that Titanic can teach about advertising