http://www.lewiscommunications.com/destination-marketing/ Do something great. People will talk. Mon, 05 Dec 2011 10:26:06 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.lewiscommunications.com/destination-marketing/comment-page-1/#comment-26 Chuck Martin Wed, 17 Mar 2010 15:25:23 +0000 http://www.lewiscommunications.com/?p=405#comment-26 Under bullet point 2, this sounds easy. It is not. It takes strong, open communication and a great deal of time. It is important to note that B doesn't happen without A. If one's constituents are reluctant to share information, they should realize that little input means little output at least regarding their segment of the market. You can't extrapolate what you don't have. Regarding your questions at the end... Given the extreme market segmentation that exists today, the toughest question for me to answer is how do you initially reach a potential visitor with your message. How do we get to the first blind date? My annual budget would not allow for me to do a simple 1 week run in every relevant newspaper or magazine, or on every relevant radio and television station within a 100 mile radius. For me, the initial reach, represents the greatest challenge. Doable? You tell me. Once we've engaged a potential visitor, be it through online e-marketing, Facebook or Twitter involvement, or through a myriad of other ways a relationship has started. The incumbency is then to keep the relationship vibrant, alive, and growing. Extremely challenging? Yes. But doable.