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	<title>Lewis Communications</title>
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	<description>Do something great. People will talk.</description>
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		<title>Austal, USA hits its target</title>
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		<pubDate>Wed, 10 Mar 2010 23:10:10 +0000</pubDate>
		<dc:creator>Lewis Communications</dc:creator>
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		<description><![CDATA[
	



	




	03.10.10


	Lewis&#160;Communications



	Austal, USA hits its target



In 2008, shipbuilder Austal, USA received a U.S. Navy contract to build the Joint High Speed Vessel (JHSV) and the Littoral Combat Ship (LCS). With these contracts, Austal had to ramp up employment from 900 to 2400 persons within 18 months. Although unemployment rates in the area have been in the [...]]]></description>
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		<title>The power to fascinate</title>
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		<pubDate>Tue, 02 Mar 2010 23:59:51 +0000</pubDate>
		<dc:creator>Stephen Curry</dc:creator>
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		<description><![CDATA[
	



	





	03.02.10


	Stephen&#160;Curry



	The power to fascinate



A book a number of us in the agency are reading right now is Fascinate, by Sally Hogshead.

In Fascinate, Hogshead identifies the seven triggers that power all human behavior:

Power
Lust
Mystique
Alarm
Prestige
Vice
Trust


She demonstrates how every brand on the planet uses some combination of these to affect the way we feel about products and services. 

A [...]]]></description>
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		<title>Trust me, the advice of friends still carries much clout</title>
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		<pubDate>Tue, 02 Mar 2010 19:59:22 +0000</pubDate>
		<dc:creator>Gary Brandon</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[
	



	





	03.02.10


	Gary&#160;Brandon



	Trust me, the advice of friends still carries much clout



The new Edelman Trust Barometer Study is out and causing quite a stir among marketing people. The buzz surrounding the report is primarily because it shows a significant one-year decline in the perceived value of &#8220;friends&#8221; as a trusted source re: brand trial and preference.

Many pundits [...]]]></description>
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		<title>A resolution on resolution</title>
		<link>http://www.lewiscommunications.com/a-resolution-on-resolution/</link>
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		<pubDate>Wed, 24 Feb 2010 02:14:18 +0000</pubDate>
		<dc:creator>Spencer Till</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.lewiscommunications.com/?p=379</guid>
		<description><![CDATA[
	



	





	02.23.10


	Spencer&#160;Till



	A resolution on resolution



I still remember it like it was yesterday. My dad (always one of the early adopters)
brought home our brand new, round-screen RCA Victor Color television set. He plugged it
in, adjusted the rabbit ears and turned it on. With a low pitched hum, starting slowly
from a single dot in the middle of the [...]]]></description>
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		<title>Saint Joseph Healthcare</title>
		<link>http://www.lewiscommunications.com/stjoseph/</link>
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		<pubDate>Fri, 05 Feb 2010 15:57:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<title>HGTV</title>
		<link>http://www.lewiscommunications.com/hgtv/</link>
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		<pubDate>Fri, 05 Feb 2010 15:29:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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