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	<title>Lewis Communications</title>
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	<description>Do something great. People will talk.</description>
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		<title>New Campaign Launch for Stony Brook Medicine</title>
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		<pubDate>Fri, 27 Apr 2012 05:01:35 +0000</pubDate>
		<dc:creator>Miriam Strickland</dc:creator>
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		<description><![CDATA[04.27.12 Miriam&#160;Strickland New Campaign Launch for Stony Brook Medicine Today we launched a new name, branding and service line advertising campaign for our client, Stony Brook. In early 2011, our client asked us to take a look at how we might update and expand their brand structure and identity. Stony Brook had faced inconsistencies over [...]]]></description>
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		<title>Is Pinterest Legit?</title>
		<link>http://www.lewiscommunications.com/is-pinterest-legit/</link>
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		<pubDate>Mon, 12 Mar 2012 14:56:59 +0000</pubDate>
		<dc:creator>Jennifer Carter</dc:creator>
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		<description><![CDATA[03.12.12 Jennifer&#160;Carter Is Pinterest Legit? The social media realm is abuzz over Pinterest and possible trademark and copyright infringements. We’ve seen the articles, blogs, etc. on how this pin-board style portal is enabling millions of people to illegally share all kinds of things they don’t “own”. Is this a big deal? Perhaps it is worthy [...]]]></description>
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		<title>Escaping the Inescapable</title>
		<link>http://www.lewiscommunications.com/escaping-the-inescapable/</link>
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		<pubDate>Mon, 27 Feb 2012 18:11:15 +0000</pubDate>
		<dc:creator>Hiller</dc:creator>
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		<description><![CDATA[02.27.12 Hiller&#160;Burton Escaping the Inescapable Saturday morning I woke up to the sun peeking over the horizon. I walked out onto my balcony with a steaming hot cup of coffee in one hand and my iPhone in the other. The view was stunning; an orange, yellow glow grew over the city. At least, that is [...]]]></description>
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		<title>The Corporate Myth of Free Social Media Marketing</title>
		<link>http://www.lewiscommunications.com/the-corporate-myth-of-free-social-media-marketing/</link>
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		<pubDate>Mon, 27 Feb 2012 17:34:16 +0000</pubDate>
		<dc:creator>Gary Brandon</dc:creator>
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		<description><![CDATA[02.27.12 Gary&#160;Brandon The Corporate Myth of Free Social Media Marketing Robert McDonald, CEO of Proctor &#038; Gamble, made headlines this month when he announced to Wall Street that “social media is free” — apparently as a defense for firing 1,600 marketing and other non-manufacturing workers. “In the digital space, with things like Google and Facebook, [...]]]></description>
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		<title>Social Media as Conversation</title>
		<link>http://www.lewiscommunications.com/social-media-as-conversation/</link>
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		<pubDate>Fri, 02 Dec 2011 16:35:23 +0000</pubDate>
		<dc:creator>Lizzie Yarbrough</dc:creator>
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		<description><![CDATA[12.02.11 Lizzie&#160;Yarbrough Social Media as Conversation While people spend countless hours each day checking social media sites, their reasons for doing so aren&#8217;t always as “cutting edge” as those of us in the marketing world would like to believe. A recent study published by Pew Research Center found that 91% of people active on social [...]]]></description>
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		<title>#GoMobile</title>
		<link>http://www.lewiscommunications.com/gomobile/</link>
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		<pubDate>Mon, 28 Nov 2011 19:58:37 +0000</pubDate>
		<dc:creator>Brent Pope</dc:creator>
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		<description><![CDATA[11.28.11 Brent&#160;Pope #GoMobile Let me ask you a question: Where are you reading this? Chances are, you’re on your desktop computer, and by desktop, I’m including laptops. What about a tablet? Okay, maybe. But mobile phone? Not likely. It’s not that people don’t use mobile devices for entertainment and social purposes. It’s that they’re more [...]]]></description>
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