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	<title>Lewis Communications</title>
	<link>http://www.lewiscommunications.com</link>
	<description>Do something great. People will talk.</description>
	<lastBuildDate>Thu, 24 Jun 2010 22:30:10 +0000</lastBuildDate>
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		<title>Finally, advertising makes a rebound</title>
		<description><![CDATA[These days it’s difficult to escape the heavy-handed and negative media reports regarding our economy, consumer confidence and the recession.]]></description>
		<link>http://www.lewiscommunications.com/finally-advertising-makes-a-rebound/</link>
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		<title>The value of NOT being an expert</title>
		<description><![CDATA[
	



	





	06.23.10


	Erin&#160;Hendricks



	The value of NOT being an expert




Around our office, we know that summertime&#8217;s upon us when we hear the cacophony of flip-flops whapping down the hall, or maybe see a little extra beer in the fridge. But the truest sign that it&#8217;s summer again is the arrival of a fresh crop of interns with their [...]]]></description>
		<link>http://www.lewiscommunications.com/the-value-of-not-being-an-expert/</link>
			</item>
	<item>
		<title>Titanic lessons in advertising &amp; branding (II)</title>
		<description><![CDATA[
	



	





	06.22.10


	Spencer&#160;Till



	Titanic lessons in advertising &#038; branding (II)




Part II

In Part I I covered the first two of five lessons that Titanic can teach about advertising and branding:

1. If you’re coming head on into disaster, don’t avoid it; aim directly for it.
2. Be careful what you say. The message could turn on you.

Now, the remaining three of [...]]]></description>
		<link>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding-2/</link>
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	<item>
		<title>Titanic lessons in advertising &amp; branding (I)</title>
		<description><![CDATA[
	



	





	06.18.10


	Spencer&#160;Till



	Titanic lessons in advertising &#038; branding (I)



Part I

RMS Titanic represented state-of-the-art technology in 1912. It was the pinnacle of Edwardian achievement and the height of accomplishment in the industrial revolution up to that time. And, it was in service for only 4 days.

The lessons learned from Titanic are profound and many. The sinking changed an [...]]]></description>
		<link>http://www.lewiscommunications.com/titanic-lessons-in-advertising-branding/</link>
			</item>
	<item>
		<title>The oil spill: how you can help</title>
		<description><![CDATA[
	



	





	05.07.10


	Carlton&#160;Wood



	The oil spill: how you can help



Our agency was founded in 1951 in Mobile, Alabama. Although Lewis also has offices in  Birmingham and Nashville, the history and culture of our company owes a good bit to the people and institutions on the Gulf Coast. We live here. We work here. We play here.

Whether concerned [...]]]></description>
		<link>http://www.lewiscommunications.com/the-oil-spill-how-you-can-help/</link>
			</item>
	<item>
		<title>Lewis wins Best of Show in southeastern ADDYs</title>
		<description><![CDATA[
	



	




	05.07.10


	Lewis&#160;Communications



	Lewis wins Best of Show in southeastern ADDYs



Creative projects from Lewis Communications received four Gold and three Silver ADDY awards at the recent 
District 7 ADDY Awards Competition, which includes Georgia, Alabama, Tennessee, Mississippi and Louisiana. 
Lewis won for Vanderbilt Sports Medicine, Brannon&#8217;s Restaurant, Scribbler Stationery, Aquila Game Preserve, 
Upstate University Health System &#8212; and [...]]]></description>
		<link>http://www.lewiscommunications.com/districtaddy/</link>
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