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	<title>Lewis Communications</title>
	<link>http://www.lewiscommunications.com</link>
	<description>Do something great. People will talk.</description>
	<lastBuildDate>Fri, 02 Dec 2011 16:35:23 +0000</lastBuildDate>
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		<title>Social Media as Conversation</title>
		<description><![CDATA[
	



	





	12.02.11


	Lizzie&#160;Yarbrough



	Social Media as Conversation




While people spend countless hours each day checking social media sites, their reasons for doing so aren&#8217;t always as “cutting edge” as those of us in the marketing world would like to believe. A recent study published by Pew Research Center found that 91% of people active on social media sites say [...]]]></description>
		<link>http://www.lewiscommunications.com/social-media-as-conversation/</link>
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		<title>#GoMobile</title>
		<description><![CDATA[
	



	





	11.28.11


	Brent&#160;Pope



	#GoMobile




Let me ask you a question: Where are you reading this?

Chances are, you’re on your desktop computer, and by desktop, I’m including laptops. What about a tablet? Okay, maybe. But mobile phone? Not likely. It’s not that people don’t use mobile devices for entertainment and social purposes. It’s that they’re more likely to use their [...]]]></description>
		<link>http://www.lewiscommunications.com/gomobile/</link>
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		<title>Aubie and Big Al</title>
		<description><![CDATA[
	



	





	11.23.11


	Sarah&#160;Hefner



	Aubie and Big Al




My family moved to Birmingham from Los Angeles when I was a kid. It seemed like everyone on the playground that first day asked me if I cheered for Alabama or Auburn.  “I cheer for USC,” I proudly told them.  The other kids didn’t seem impressed. Instead, they further pressed [...]]]></description>
		<link>http://www.lewiscommunications.com/aubie-and-big-al/</link>
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		<title>MUSC &#8211; Medical University of South Carolina</title>
		<description><![CDATA[

]]></description>
		<link>http://www.lewiscommunications.com/musc/</link>
			</item>
	<item>
		<title>Partner &gt; Vendor</title>
		<description><![CDATA[
	



	





	08.29.11



	Carlton&#160;Wood



	Partner > Vendor






When I first started out in advertising, a very smart copywriter told me that you can either be a vendor or a partner to your clients. If your client sees your agency as a vendor, you can do fine work. But, if you can become a true partner with your client, those are [...]]]></description>
		<link>http://www.lewiscommunications.com/partner-vendor/</link>
			</item>
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		<title>iPads and PlayBooks and Xooms, oh my! Are Tablets Game Changers?</title>
		<description><![CDATA[
	



	





	07.01.11



	Carlton&#160;Wood



	iPads and PlayBooks and Xooms, oh my! Are Tablets Game Changers?




Apple launched the much-anticipated iPad in the spring of 2010 amid a cacophony of
Mac geeks clamoring to get one, and bloggers and journalists questioning where tablets
would fit between smart phones and laptops. Since then, Apple has sold over 15 million
units of their tablet, and launched [...]]]></description>
		<link>http://www.lewiscommunications.com/ipads-and-playbooks-and-xooms-oh-my-are-tablets-game-changers/</link>
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