Let me ask you a question: Where are you reading this?
Chances are, you’re on your desktop computer, and by desktop, I’m including laptops. What about a tablet? Okay, maybe. But mobile phone? Not likely. It’s not that people don’t use mobile devices for entertainment and social purposes. It’s that they’re more likely to use their mobile phones to take action. Find a restaurant. Get directions. Make a phone call. So the fact that you’re probably on a desktop says more about where you are than who you are.
This is a fundamental shift in thinking for those of us in the business of marketing and communications. When it comes to the mobile space, the most important consideration is no longer demographic, it’s geographic.
That’s just a taste of some of the yummy tidbits we feasted on at the Mobilizing Mobile event put on by Google the other night here in Mobile, AL. The event featured Jason Spero, Director of Mobile at Google, and Edward Boches, Chief Innovation Officer at Mullen.
The main takeaway for agencies and their clients is that we must stop treating mobile websites like the kid brother who wants to tag along with big brother desktop website and his buddies, TV and Print. The mobile web is its own thing and needs its own strategy and implementation.