The social media realm is abuzz over Pinterest and possible trademark and copyright infringements. We’ve seen the articles, blogs, etc. on how this pin-board style portal is enabling millions of people to illegally share all kinds of things they don’t “own”. Is this a big deal? Perhaps it is worthy of debate, but let me ask you this. Who isn’t guilty of sharing things that aren’t technically theirs via an array of other online activities like re-posting, re-tweeting, emailing, and so on. The concept isn’t new; it just so happens that Pinterest is a pioneering proponent for such online behavior. Companies and brands should stop protesting, and start developing their plan for the social site. Is it right for your brand? How can you use it to leverage relationships with customers, especially if they’re women? Don’t waste time debating whether or not it’s legit. In just one year, the site has gone from zero to more than 10 million registered users. To us, Facebook, Twitter, and Google+ are in good company with our new friend Pin.