Finally, advertising makes a rebound
Finally, advertising makes a rebound

These days it’s difficult to escape the heavy-handed and negative media reports regarding our economy, consumer confidence and the recession

The value of NOT being an expert
The value of NOT being an expert

Around our office, we know that summertime’s upon us when we hear the cacophony of flip-flops whapping down the hall

Titanic lessons in advertising & branding
Titanic lessons in advertising & branding

Part II

In Part I I covered the first two of five lessons that Titanic can teach about advertising

Titanic lessons in advertising & branding
Titanic lessons in advertising & branding

Part I

RMS Titanic represented state-of-the-art technology in 1912. It was the pinnacle of Edwardian achievement and the height of accomplishment in the

The oil spill: how you can  help
The oil spill: how you can  help

Our agency was founded in 1951 in Mobile, Alabama. Although Lewis also has offices in Birmingham and Nashville, the history and culture of our company owes a good bit

Five feet high and rising
Five feet high and rising

The headline in Monday’s Tennessean read simply, “Overwhelmed.”

Fourteen inches of rain in two days will do that to a city.

The passion of volunteering
The passion of volunteering

I have volunteered all my life – not sure if it started with Brownies (a younger version of the Girl Scouts) or whether it was following my Mom around “helping” her with countless charitable organizations she worked with during her life.

Join, follow and friend me
Join, follow and friend me

“I just retweeted your tweet about your post on Facebook for your new blog entry and then added a link on my blog back to your original post. Thanks for the friend request.”

The President, a lizard and a cashier walk into a bar…
The President, a lizard and a cashier walk into a bar…

Who are the most ubiquitous and competitive brands in advertising?

Miller Light and Bud Light? Ford and Chevrolet? Burger King and McDonalds?

Clarity hurtling towards you at 21,000 mph
Clarity hurtling towards you at 21,000 mph

According to some British scientists, on May 19, 2031, an asteroid about the size of Manhattan is predicted to center-punch the Earth, effectively eliminating all human life within a few months.

competitor keywords
competitor keywords

We’ve all seen it by now. You’re searching for Steve Madden boots or your favorite restaurant, and not only are you given choices in the main search results

crowdsourcing
crowdsourcing

Crowdsourcing. All you have to do is utter the word around creative people and you’ll watch a room quickly divide into proponents and naysayers.


The travel industry has endured a rough couple of years, to put it mildly. In times of downturn, there is always


A book a number of us in the agency are reading right now is Fascinate, by Sally Hogshead.


The new Edelman Trust Barometer Study is out and causing quite a stir among marketing people.

A resolution on resolution
A resolution on resolution

I still remember it like it was yesterday. My dad (always one of the early adopters) brought home our brand new, round-screen RCA Victor Color television set.


It’s fascinating to watch the advertising press get all atwitter (forgive me) about the advent of social media.


According to communications research company IDC (IDC.com), Internet usage in December 1996 was limited to only


It’s no surprise to anyone who’s paid attention to the news in the past 12 months that it’s a buyer’s market.


In the battle between Canon and Nikon, both camera companies are trying to cram more and more megapixels into


I really enjoy calligraphy and the art of handwriting, so I was disheartened to find a recent article from Time


For some it’s an addiction. They need it after every meal. Before going to bed. Catching a quick hit while at a stoplight.

It’s not nicotine


Okay, I admit it. I am hooked on Snapped, a true-life crime


Every year, I play center field on a team with about 13 other past-their-prime athletes in an over 35 baseball


I like history, always have. Even as a kid, I preferred a good war movie to Star Wars and cartoons. The future