Today we launched a new name, branding and service line advertising campaign for our client, Stony Brook.
In early 2011, our client asked us to take a look at how we might update and expand their brand structure and identity. Stony Brook had faced inconsistencies over the years in how their brand was communicated internally and externally.
They asked for our help in developing a larger, more academic and research-focused brand.
A solution and strategy emerged. Our answer was to unify all entities—the hospital, five health science schools and 35 off-campus healthcare facilities—to establish a solid brand structure that allowed for improved communication internally and externally. The new brand that emerged was Stony Brook Medicine.
» Visit the new Stony Brook Medicine website: stonybrookmedicine.edu/idea
In addition to developing the strategy and naming structure for Stony Brook Medicine, we also created a new look and feel through logo development for Stony Brook University, their overarching brand, as well as their five health science schools, major centers and institutes. Our work in brand identity and logo development included everything from stationery and business papers to interior and exterior signage for Stony Brook University and Stony Brook Medicine.
Throughout the remainder of 2011, a new website, stonybrookmedicine.edu, was also created. We developed the site’s design, worked hand-in-hand with the client on sitemaps, built the site templates and launched the site this past February.
Earlier this year, we went into campaign production on multiple advertising elements that would launch internally at Stony Brook Medicine as well as externally though paid media. This week, the external advertising campaign launched with TV and radio spots, banner ads with videos and print ads.
We are very excited and happy to share the advertising campaign. You can view the new campaign for Stony Brook Medicine at the link below on their new website: stonybrookmedicine.edu/idea
And now, if you listen closely, you can hear the corks pop as we celebrate with a bottle of champagne!