I really enjoy calligraphy and the art of handwriting, so I was disheartened to find a recent article from Time magazine bemoaning the death of handwriting and good penmanship.

As long as I can remember, I’ve always appreciated the intimate and personal nature of a small handwritten letter to say “hello” or a note to say “thank you.” This was the main inspiration behind my work on a recent identity and ad campaign for local stationery boutique, Scribbler.

Aesthetically, I was particularly inspired by the work of calligraphic artists such as Betsy Dunlap, Maybelle, Bernard Maisner and Elvis Swift as well as historical letters and vintage postcards.

Betsy Dunlap >> http://betsydunlap.googlepages.com/bdunlap
Maybelle >> http://www.may-belle.com/index.html
Bernard Maisner >> http://www.bernardmaisner.com/index.php
Elvis Swift >> http://www.joaniebrep.com/swift.html

In this digital texting / tweeting / Facebooking age, the rarity of receiving handwritten correspondence makes it even more special. But I do hope that the work of artists like these, as well as stationery stores like The Scribbler will keep the tradition of the written note and social stationery alive.

2 Comments

  1. I thought your Scribbler campaign did such a beautiful job of tapping into that emotion.

    It’s funny. I’m a chronic e-mail saver. I never throw anything away (to the chagrin of our IT people).

    But with formats like instant messaging and Twitter updates, our words are becoming even more disposable.

    Viva la paper!

    Comment by Stephen — February 21, 2010 @ 8:47 am

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