It’s no surprise to anyone who’s paid attention to the news in the past 12 months that it’s a buyer’s market. Whether real estate, cars, clothes or media, everything can be bought at record discounts. So at the risk of sounding like a cheesy car ad, there’s never been a better time to buy!

And we’ve all seen the studies about businesses that advertise during a downturn and come out stronger on the other side.

But this time, it’s more than a little dip. Media costs are down 30% or more from the same period last year.

And media such as newspaper and magazines that historically issued an annual rate card and then said “take it or leave it” are now making bundled offers that create opportunities to increase frequency or ad size, add color, or gain online exposure. They’ll even let you write a favorable article about your business if it saves them having to pay editorial staff!

The point is, with all the noise in the market, this economy offers businesses a great opportunity to dramatically increase their ad frequency without increasing their ad budget year-to-year.

So be fearless. If your business is sound, let people know about it. We all love a success story.