Work for Lewis Communications clients Vanderbilt University Medical Center, Nashville Zoo, Goo Goo Cluster and others helped Powers garner her fourth Copywriter of the Year ADDY award.
At this year’s Nashville American Advertising Awards ADDY Gala, Lewis associate creative director Laura Powers became the first person in the 50-year history of the Nashville American Advertising Federation to be named Copywriter of the Year four times. Powers received the title in 2000, 2003, 2005 and 2015.
“Laura has an incredible ability to say in a sentence what takes other writers a whole paragraph,” said Lewis creative director Robert Froedge, who has worked with Powers at the branding firm's Nashville office since she joined the firm more than a decade ago. “She's able to write anything. She doesn't have a style. She's able to write to the client voice in a way that you don't see her in the copy at all.”
A graduate of the University of Georgia and The Creative Circus, Powers has been a part of branding and marketing campaigns for clients in a variety of industries at Lewis. Nashville-based clients Powers currently works with include Vanderbilt University Medical Center, Nashville Zoo, Goo Goo Cluster and EnergyLogic.
“Laura has an incredible ability to say in a sentence what takes other writers a whole paragraph.” — Robert Froedge
Over the years Powers’ work has received local, regional and national recognition. Most recently, her writing for St. Joseph Hospital in Lexington, Kentucky, with medical-themed pieces playing off of the saying that passionate University of Kentucky basketball fans “bleed blue” was featured in Communication Arts Interactive Annual 21, the international magazine’s March/April 2015 issue.
“This agency wouldn't be where it is right now if Laura didn't work here,” Froedge said. “She has turned down opportunities to go to the biggest and most awarded agencies in the country. She is extremely humble and a team player, which is unique in this industry.”
While Powers’ work receives accolades in the industry, Lewis Nashville team members are also quick to commend her wittiness, genuineness and wealth of music knowledge — notable even by Music City standards (her husband is a former guitar player for the band Superdrag).
“Most people know Laura by all the great work she does but what we get to see is all the other sides to her,” Froedge said. “We can honestly say that Laura is not only a great writer but an amazing person.”