We've spent the last few weeks meeting with current and potential clients on the importance of building a brand and how to turn a website into an asset. For many companies, websites are a line item that are completed when "launched." A true shame. Websites are platforms that deliver key messages, showcase new products, educate consumers, and share ideas. Websites should be the portal to which brands are built on. Think about it...where is the first place people go when they want to engage with a commercial or print ad? Does your website tell them the same story?
During these meetings, a key point we drive home is the circle of content. What content are you creating and how are you delivering it? Are you utilizing Social Media as a customer service resource? Do you know where you rank among your competitors on Social Media? How are you utilizing keyword research to better your SEO plan? Content is king, still.