At Lewis, all are welcome—especially kind, hugely talented folks eager to do the best work of their careers. Sound like you?
Marketing Analytics Manager /
Any Lewis Office
Lewis is looking for a Marketing Analytics Manager to lead, mentor, and guide our marketing analytics and campaign performance measurement practice. You will lead campaign performance reporting efforts, mentor cross-functional teams, and will be part of the broader Business Intelligence team.
Building a successful business intelligence advisory group requires that our data deliver on our core promise to gather information, provide meaningful analysis, and advise our clients on the next best action. This requires that our data, analytics, and underlying processes are state-of-the-art, continually refined, and meet the needs of our clients and internal stakeholders.
This position is open to remote candidates willing to travel for internal/external meetings and planning to any of our Lewis offices. Candidates located in Birmingham, Nashville, or Mobile seeking a hybrid approach are also welcome to apply.
Reports to: Vice President of Data & Insights
Collaboration with cross-functional teams (Account, Creative, Channel Engagement) to define measurable program goals and objectives
Supporting multiple clients from campaign planning through infrastructure setup and performance reporting
Serving as trusted day-to-day analytics contact for clients for assigned accounts
Authoring and implementing strategic measurement plans and any test plans
Developing actionable insights from the data and communicating the business impact of marketing investments
Creating accurate timelines and budgets and supporting scope management
Managing and mentoring one or more junior team members, including mentorship/career development and quality assurance of measurement frameworks, performance reports, and other deliverables
Supporting the overall analytics vision for the agency, including ongoing refinement of processes, tools, and templates
5+ years agency or client-side in the measurement and analytics discipline
Demonstrable experience in digital marketing, measurement, data analysis, and web optimization across channels (offline, online)
Expert level proficiency of website analytics packages (Google, GTM), BI tools (Tableau, Datorama), and related tools and services
Excellent communication skills (written & verbal); comfortable with and capable of owning a client-facing role
Detail-oriented and well organized
Ability to anticipate client needs/perspective/process and respond accordingly
Experience with cross-channel attribution and/or data visualization solutions is a plus
Knowledge of programming languages strongly preferred (SQL, R, Python, SPSS)
Bachelor’s degree preferred, preferably in Business, Mathematics, Statistics, or Economics; advertising, direct marketing, CRM, or digital background desirable
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lewis, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.