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UX/UI Strategist / Any Lewis Office

This job description will provide you with guidelines for understanding your responsibilities. These guidelines may change to meet the specific business needs of the Agency.

The UX Strategist ensures everything we create and design is grounded in a strategy that supports our clients’ business objectives, meets a customer need, and represents current best practices in digital communication. This role is about learning how individuals interact with a product, service, or digital channel. They identify barriers and improvement opportunities to develop more enjoyable and usable products or help teams create more effective messaging.

This position reports to the Vice President of Strategy and Research.


The UX Strategist enhances audience research and profiles by:

  • Using creative user research methods to gather critical insights about what users really need and identify strategic opportunities for our clients
  • In collaboration with other members of the BI/CE team, use those research methods and other data points to map comprehensive journeys (customer, user, behavior, etc.)
    • Defines key online behavior(s) for each audience that can impact business growth
    • Defines barriers to achieving key behaviors and recommends solutions

Leads the research, planning, and strategy for online digital experiences by:

  • Synthesizing user research and business insights to help shape the website strategy, designs, and future research opportunities.
    • Create and analyze information elements like user interviews and customer feedback.
    • Manage all collaborator inputs, including stakeholders’ opinions.
  • Ability to translate user journey details from site mapping tools like Hotjar, Lucky Orange, etc.
  • Determine goals and KPIs for the digital experience
  • Position strategic approach and create deliverables such as strategy briefs and presentation decks; present to clients, partners, and colleagues
  • Salesforce Strategy designer certification/User Experience Strategist are a bonus
  • Work closely with UX Designers and others to create website information architecture (i.e. creates sitemap, informs wireframes) based on goals, research, and customer journey
  • Assist or lead the requirements gathering for a content management system

Works alongside content managers and editors to create an effective, owned content strategy:

  • Audit and analyze existing online content to determine its usefulness; determine what content should be created to support the strategy
  • Define content goals, objectives
  • Make strategic recommendations based on a content audit and SEO research
  • In conjunction with BI/CE, define the target audience and map the customer journey
  • Defines content pillars to guide the creation of ongoing content in various channels


  • Excellent communication and presentation skills
  • A self-starter with high expectations
  • Skilled at managing your own time
  • Ability to thrive in a fast-paced environment and juggle multiple projects
  • Strategic planning skills: strong strategic thinker, ability to thread insights throughout business and brand strategy
  • Ability to lead presentations and effectively analyze and translate data into actionable insights and digital communication plans
  • Digitally fluent, with knowledge of digital marketing best practices
  • Seeking a diverse array of agency experiences across industries and strategic skill sets


The suggested qualifications for the position of UX/UI Strategist are:

  • Bachelor's (4-year) degree is required; in Advertising, Public Relations, or Marketing is preferred
  • 5+ years of work experience, advertising/marketing agency experience preferred
  • Understanding of business and brand principles
  • Solid digital marketing background and experience
  • Excellent written and verbal skills

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lewis, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Lewis Communications Office Locations


2030 1st Avenue North
Birmingham, AL 35203
(205) 980-0774


310 Seven Springs Way
Brentwood, TN 37027
(615) 661-4995


1668 Government Street
Mobile, AL 36604
(251) 476-2507