At Lewis, all are welcome—especially kind, hugely talented folks eager to do the best work of their careers. Sound like you?
UX/UI Strategist /
Any Lewis Office
This job description will provide you with guidelines for understanding your responsibilities. These guidelines may change to meet the specific business needs of the Agency.
The UX Strategist ensures everything we create and design is grounded in a strategy that supports our clients’ business objectives, meets a customer need, and represents current best practices in digital communication. This role is about learning how individuals interact with a product, service, or digital channel. They identify barriers and improvement opportunities to develop more enjoyable and usable products or help teams create more effective messaging.
This position reports to the Vice President of Strategy and Research.
The UX Strategistenhances audience research and profiles by:
Using creative user research methods to gather critical insights about what users really need and identify strategic opportunities for our clients
In collaboration with other members of the BI/CE team, use those research methods and other data points to map comprehensive journeys (customer, user, behavior, etc.)
Defines key online behavior(s) for each audience that can impact business growth
Defines barriers to achieving key behaviors and recommends solutions
Leads the research, planning, and strategy for online digital experiences by:
Synthesizing user research and business insights to help shape the website strategy, designs, and future research opportunities.
Create and analyze information elements like user interviews and customer feedback.
Manage all collaborator inputs, including stakeholders’ opinions.
Ability to translate user journey details from site mapping tools like Hotjar, Lucky Orange, etc.
Determine goals and KPIs for the digital experience
Position strategic approach and create deliverables such as strategy briefs and presentation decks; present to clients, partners, and colleagues
Salesforce Strategy designer certification/User Experience Strategist are a bonus
Work closely with UX Designers and others to create website information architecture (i.e. creates sitemap, informs wireframes) based on goals, research, and customer journey
Assist or lead the requirements gathering for a content management system
Works alongside content managers and editors to create an effective, owned content strategy:
Audit and analyze existing online content to determine its usefulness; determine what content should be created to support the strategy
Define content goals, objectives
Make strategic recommendations based on a content audit and SEO research
In conjunction with BI/CE, define the target audience and map the customer journey
Defines content pillars to guide the creation of ongoing content in various channels
Excellent communication and presentation skills
A self-starter with high expectations
Skilled at managing your own time
Ability to thrive in a fast-paced environment and juggle multiple projects
Strategic planning skills: strong strategic thinker, ability to thread insights throughout business and brand strategy
Ability to lead presentations and effectively analyze and translate data into actionable insights and digital communication plans
Digitally fluent, with knowledge of digital marketing best practices
Seeking a diverse array of agency experiences across industries and strategic skill sets
The suggested qualifications for the position of UX/UI Strategist are:
Bachelor's (4-year) degree is required; in Advertising, Public Relations, or Marketing is preferred
5+ years of work experience, advertising/marketing agency experience preferred
Understanding of business and brand principles
Solid digital marketing background and experience
Excellent written and verbal skills
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lewis, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.