The oil spill: how you can  help
The oil spill: how you can  help

Our agency was founded in 1951 in Mobile, Alabama. Although Lewis also has offices in Birmingham and Nashville, the history and culture of our company owes a good bit to the people and institutions on the Gulf Coast. We live here. We work here. We play here.

Whether concerned about where our next fried shrimp po’ boy is coming from, or worried about the economic impact to the fishing, travel, and tourism industries or the local real estate market, we’re all watching the tragic situation playing out in the Gulf of Mexico and hoping for the best.

Just as we often feel powerless watching a hurricane bear down on our beloved coast, watching news reports, Facebook posts and more to monitor the oil spill situation can make any of us feel helpless in the face of this impending disaster.

But, countless groups have been preparing and mobilizing to deal with the oil spill and can use our support to accomplish their mission of saving wildlife, preserving fragile marsh and wetlands, and cleaning up our coastline, should the spill eventually reach land.

Before you donate your time, your money and your support, you owe it to yourself to get to know any group and make sure their mission is compatible with your beliefs and your donation.

Below is a list of just a few of the many groups working on the Gulf Coast that we think you should check out if you are looking for a way to help.


Mobile Bay National Estuary Program
Roberta Swan, Director For more information call 251-431-6409 or visit mobilebaynep.com

Mobile Baykeeper
Casi Callaway, Executive Director and Baykeeper
If interested in volunteering to reduce the impacts of the oil spill to our Bay, call 1-888-433-4460 or email info@mobilebaykeeper.org with your name, address, phone number, e-mail, and available resources (boat, etc.)

The National Wildlife Foundation
Visit NWF.org for more information and to sign up for cleanup efforts
Follow @NWF on Twitter for updates
Text “Wildlife” to 20222 to donate $10

Coalition To Restore Coastal Louisiana
6160 Perkins Road, Suite#225
Baton Rouge, LA 70808
Telephone: 225.767.4181
Toll-Free: 888 LA COAST (888.522.6278)
Email: coalition@crcl.org
Register to volunteer or donate at www.crcl.org/coalitionprograms/oilspillrecovery.html

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It’s fascinating to watch the advertising press get all atwitter (forgive me) about the advent of social media. The simple fact is that a company’s brand has never been defined by lush print advertising, clever TV commercials, or a stunning brochure or website.

The waitress who just forgot to refill your customer’s iced tea? She’s your brand. The door that squeaked awkwardly when your most important prospect walked in? Branding, that could use a little WD-40.

Everything a consumer sees, hears, believes, touches, encounters, smells or feels is the essence of your brand.

The biggest challenge for marketers today is being authentic. Because nothing will torpedo positive perceptions of a brand faster than a negative customer experience.

That doesn’t mean that you, your company, or your service has to be perfect. Consumers don’t expect perfection; they expect satisfaction. What it does mean is that you need to present yourself as genuinely obsessed with meeting your customers’ needs, and willing to step up and make it right when you don’t.

20 Big Wins At Healthcare Marketing Awards
20 Big Wins At Healthcare Marketing Awards

At Lewis, we go to great pains to remind people that we’re not a “healthcare agency.” After all, we work with RV manufacturers, insurance companies, energy utilities and other businesses, and we’ve won awards in every one of those categories.

But at the same time, we are especially proud each year when the Healthcare Marketing Awards roll around.

We like healthcare.

It’s consumer branding. It’s an expensive, important decision in people’s lives. It’s research-driven and yet highly emotional in its execution.

We find like-minded souls at the helm of many of the nation’s top teaching hospitals. They value research, as we do. They have substantive, real product differences that consumers deserve to know about. And creative skills we tend to be good at, like storytelling and craftsmanship, make us a good fit for the category.

Nearly 4,000 entries were received in this year’s competition–and Lewis walked away with 20 major awards, including one Best of Show.

This is on the heels of the nation’s other significant healthcare marketing competition, the Aster Awards, where Lewis also won a Best of Show and other honors.

We work hard at this stuff. So, it’s gratifying when the industry notices. I’m proud of our teams in all three Lewis offices for such a great showing.

You’ll find the complete list of wins below.

 


 

2011 HEALTHCARE MARKETING AWARDS

BEST OF SHOW – Newspaper Advertising
Memorial Health
Savannah, GA
Beach/High School Football/Field Trips

GOLD
Logo/Letterhead
Louisiana State University Health System
LSU Corporate Identity

GOLD
Magazine Series
Medical University South Carolina Medical Center
Fisherman/Girl in Car/Grandpa & Grandson

GOLD
Outdoor
Memorial Health
Heroes/Cancer/Preemies

GOLD
Television Series
Memorial Health
Midnight/Hello Summer/Chances

GOLD
Newspaper Series
Stony Brook Children’s Hospital

GOLD
Special Video
Stony Brook University Fundraising Video

GOLD
Employee Communication Program
University of Virginia Health System
UVA EMR Campaign

GOLD
Newspaper Series
Vanderbilt Health Primary Care & Walk-In Clinics
Family Doctor/Fever/Check Up

SILVER
Television Series
Medical University South Carolina Medical Center
Distance/Independence/News

SILVER
Newspaper Series
Memorial Health
Beach/High School Football/Field Trips

SILVER
Television Single
Monroe Carell Jr. Children’s Hospital at Vanderbilt
Money

SILVER
Radio Series
Stony Brook University Medical Center
Remember/Different/The Choice

SILVER
Special Event
University Healthcare Consortium
Poster/Microsite/Brochure/Video

SILVER
Special Video
Upstate University Health System
Cancer Video

SILVER
Total Advertising with TV
Wake Forest Baptist Health
Knowlege Campaign

BRONZE
Newspaper Series
Monroe Carell Jr. Children’s Hospital at Vanderbilt
This Isn’t

BRONZE
Radio Series
Vanderbilt University Medical Center
McPherson/Pietenpol/Thompson

BRONZE
Total Advertising with TV
Vanderbilt University Medical Center
Branding Campaign

MERIT
New Media
University of Virginia Health System
UVA Holiday Greeting

 

2011 ASTER AWARDS

BEST OF SHOW – Total Advertising Campaign
University of Virginia Health System — Charlottesville, VA

Award: Best of Show
Entry Name: UVA EMR Campaign
Category: Total Advertising Campaigns

Medical University of South Carolina — Charleston, SC
Award: Gold
Entry Name: 2010 Magazine Series
Category: Magazine Publication – Series

Medical University of South Carolina — Charleston, SC
Award: Silver
Entry Name: 2010 Total Ad Series
Category: Total Advertising Campaigns

Monroe Carell Jr. Children’s Hospital at Vanderbilt — Nashville, TN
Award: Gold
Entry Name: Newspaper Series
Category: Newspaper Advertising – Series

Stony Brook Children’s Hospital — Stony Brook, NY
Award: Gold
Entry Name: Development Ad ’Sandbox’
Category: Newspaper Advertising – Single

Stony Brook Children’s Hospital — Stony Brook, NY
Award: Silver
Entry Name: Stony Brook Children’s Logo
Category: Logo Design/Letterhead

Stony Brook Children’s Hospital — Stony Brook, NY
Award: Silver
Entry Name: Fundraising Video
Category: Other/Misc

University of Virginia Health System — Charlottesville, VA
Award: Bronze
Entry Name: UVA Beyond Surgery
Category: Service Line – Surgical Services

University of Virginia Health System — Charlottesville, VA
Award: Gold
Entry Name: UVA Branding Campaign – Spine
Category: Service Line – Orthopedic Services

University of Virginia Health System — Charlottesville, VA
Award: Silver
Entry Name: UVA Branding Campaign – Pediatrics
Category: Service Line – Children’s

Vanderbilt University Medical Center — Nashville, TN
Award: Gold
Entry Name: 2010 Magazine Series
Category: Magazine Publication – Series

Vanderbilt University Medical Center — Nashville, TN
Award: Silver
Entry Name: Anthem :60 TV
Category: TV/Video Advertising – Single

 

Headed to Haiti
Headed to Haiti

A few months ago a professional colleague and a friend told me about a project he was working on in Haiti. When I first heard the idea, I knew I had to find a way to help. And now, I’m leaving within the next 24 hours to spend five days in Haiti with a video and still photo crew.

My friend Jim Bryson is one of the smartest people I’ve ever met working in the advertising business. His research company, 20/20 Research, has been our partner with countless clients as we work to uncover powerful consumer insights that will help build our clients’ brands and grow their business. Jim was also a state senator in Tennessee for several years and when he sees a problem, he is really good at finding a solution and doesn’t rest until things get better.

Which is why when Jim visited Haiti last year on a mission trip after the earthquake, he uncovered some pretty powerful insights of his own and developed an idea on how things can be improved for future generations. His insight after visiting Haitian orphanages was that the common practice of providing formal education to orphans only until the 5th grade and more or less turning them loose on Haiti’s unpaved streets was only perpetuating a cycle of joblessness, poverty and hopelessness. If, instead, proper schools could be built within or attached to orphanages that provided an education for kids from the 6th grade on, a new generation of educated, service-minded Haitian’s could become future leaders and begin to solve some of Haiti’s ongoing social problems.

Jim has already begun the fundraising process and is now headed to Port-au-Prince to purchase land where the first Joseph School can be built. Several of my Lewis colleagues (Sarah Cooper, Ben Fine, Jeff Williams and Steve Moe) and I are tagging along with Jim in order to shoot stills and video of teachers, parents, and children. By telling the stories of the Haitians we’ll meet, we hope to create a powerful way for people in the US and around the world to know about and support The Joseph School. For some people, they will be compelled to donate much-needed funds to build schools. But for many others, supporting Jim’s work and the work of so many others in Haiti can also be accomplished by spreading the message through Facebook, Twitter, blogs and other social media.

Please check out TheJosephSchool.org when you get a chance. Once back from Haiti, we’ll be updating the site with a new design with images and video from our trip.

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Clarity hurtling towards you at 21,000 mph
Clarity hurtling towards you at 21,000 mph

According to some British scientists, on May 19, 2031, an asteroid about the size of Manhattan is predicted to center-punch the Earth, effectively eliminating all human life within a few months.

Bummer.

So, we probably don’t have to put quite as much emphasis on that global warming issue. (What is Al Gore going to do?) Not to mention those who are currently building a house don’t need to opt for the more expensive 30-year roof.

21 years left.

So does knowing the exact amount of time you have left change anything? Does your list of “somedays” take on a newfound urgency? Are you now going to quit your job and go help the less fortunate around the world?

I say if that’s what you want to do, you should pursue it with unbridled vigor. For me, knowing now I will never retire actually provides a little more clarity. How many times do you attempt to look way off in the future and you feel like you somehow won’t live the life you have at present. Well, no need to worry about that anymore I suppose.

Now we all have something in common to worry about: May 19, 2031. So let’s all just stop worrying about everything else that is suddenly not so important: the economy, our 401K’s, the death of advertising, or TV or NASCAR. We’re all going to be just fine. You know how I know? Because if you’re reading this, you are probably in the advertising (uh, sorry…the “communications/social influence”) business. Which means you’re in the greatest, most exciting and interesting career on the planet. You make a living on ideas. That is NEVER going to change. Sure those ideas will manifest themselves in new ways, but who cares? Great ideas will always be great ideas up until that fateful May Monday in the not too distant future.

So take a look at what is on your desk right now. There are a million excuses not to make it the best it can be: “I don’t have enough time,” “I’ve got too much on my plate,” “It will cut into my Facebook time,” “The AE is clueless,” “The client won’t like it,” “The creative director is stupid,” “The strategy is wrong,” “There is no budget,” “They’ll never buy it,” “I can’t make a difference,” “The category is shunned by the shows,” “My computer screen is too small,” “I am a hack,” (okay, I admit I still believe this one). The difference between good work and GREAT work is the unwillingness to give in to the voices. So just take things one at a time. Pick your projects, clients, etc. that will most help you make a difference. And have fun. Most importantly, make whatever you do GREAT. Make it memorable. Make it funny, or serious or compelling. Just make sure to get it done by Sunday night, May 18, 2031. I can promise you, this time there’s no way you’re getting an extension.

news
Austal

In 2008, shipbuilder Austal, USA received a U.S. Navy contract to build the Joint High Speed Vessel (JHSV) and the Littoral Combat Ship (LCS). With these contracts, Austal had to ramp up employment from 900 to 2400 persons within 18 months. Although unemployment rates in the area have been in the 9% range, Austal needed to attract a highly-skilled and motivated work force to build these technologically advanced warships. After extensive research identified the target audience as action-oriented “doers,” Lewis Communications created “Do Something Extraordinary” to target this very specific audience.

New Campaign Launch for Stony Brook Medicine
New Campaign Launch for Stony Brook Medicine

Today we launched a new name, branding and service line advertising campaign for our client, Stony Brook.

In early 2011, our client asked us to take a look at how we might update and expand their brand structure and identity. Stony Brook had faced inconsistencies over the years in how their brand was communicated internally and externally.

They asked for our help in developing a larger, more academic and research-focused brand.

A solution and strategy emerged. Our answer was to unify all entities—the hospital, five health science schools and 35 off-campus healthcare facilities—to establish a solid brand structure that allowed for improved communication internally and externally. The new brand that emerged was Stony Brook Medicine.



» Visit the new Stony Brook Medicine website: stonybrookmedicine.edu/idea


In addition to developing the strategy and naming structure for Stony Brook Medicine, we also created a new look and feel through logo development for Stony Brook University, their overarching brand, as well as their five health science schools, major centers and institutes. Our work in brand identity and logo development included everything from stationery and business papers to interior and exterior signage for Stony Brook University and Stony Brook Medicine.

Throughout the remainder of 2011, a new website, stonybrookmedicine.edu, was also created. We developed the site’s design, worked hand-in-hand with the client on sitemaps, built the site templates and launched the site this past February.

Earlier this year, we went into campaign production on multiple advertising elements that would launch internally at Stony Brook Medicine as well as externally though paid media. This week, the external advertising campaign launched with TV and radio spots, banner ads with videos and print ads.

We are very excited and happy to share the advertising campaign. You can view the new campaign for Stony Brook Medicine at the link below on their new website: stonybrookmedicine.edu/idea

And now, if you listen closely, you can hear the corks pop as we celebrate with a bottle of champagne!