Senior Data Strategist / Any Lewis Office

Overview

As a Senior Data Strategist at Lewis, you will play a pivotal role in transforming data into actionable insights that propel our creative and strategic decisions to new heights. You will lead initiatives that enhance client campaigns through data-driven strategies, ensuring our creative solutions are innovative and impactful.

• Reports to: Vice President of Strategy and Research

Qualifications

• Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
• 7-10 years of relevant experience in data strategy or analytics within the marketing or advertising industry.
• Strong analytical skills with experience in statistical analysis, predictive modeling, and data mining.
• Expertise in data visualization tools (e.g., Tableau, PowerBI) and analytics software (e.g., Google Analytics, Adobe Analytics).
• Proficiency in SQL and experience with programming languages such as R or Python is highly desirable.
• Excellent communication skills, with the ability to translate complex data into understandable and actionable insights.
• Proven track record of managing and leading projects and teams.
• Deep understanding of the advertising landscape, including digital, social, and traditional media channels.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Responsibilities

This job description will provide you with guidelines for understanding your responsibilities. These guidelines may change to meet the specific business needs of the Agency.

• ​​Develop and implement comprehensive data strategies that align with client objectives and goals.
• Collaborate with creative, account, and channel teams to integrate data insights into all stages of the marketing process.
• Design and manage analytics frameworks to measure campaign effectiveness, audience insights, and media performance.
• Leverage various data sources, including first-party client data, third-party data, and proprietary research, to inform strategic decisions.
• Create and present compelling presentations to clients and internal teams that tell a story with data, highlighting key insights and actionable recommendations.
• Stay abreast of industry trends, technologies, and tools in data analytics and advertising technology to maintain competitive advantage.
• Lead and mentor a team of data analysts, data visualization designers, and junior strategists, fostering an environment of continuous learning and improvement.
• Ensure compliance with data privacy and protection regulations.
• Develop predictive models and advanced analytics to identify opportunities and optimize campaigns proactively.
• Work closely with the business development team to define data capabilities in pitches and proposals.

This is an exciting opportunity to join our dynamic team and help shape the future of our clients' businesses. Apply today to be considered for this position!

At Lewis, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience aligns differently with some qualifications in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.