Lewis Communications
Unlock growth for Energy Companies
Nobody thinks about their energy source until they have a major life event. When something bad happens. Or, when they are moving residences. At Lewis, we’ve become experts at growing preference and demand for natural gas providers.
Energy Companies We’ve Helped Grow
supporting your growth
We’ve spent over two decades developing messages that build trust and preference for energy brands across the country. A combo of brand building and online conversion, all driven by engaging creative, can drive the volume you need to expand your customer base.
AUDIENCE INTELLIGENCE
Audience discovery, with suite of audience insight platforms Quantitative and qualitative research Healthcare data analysis, including predictive analysis Audience personas and journey analysis/mapping
CONNECTED BRAND EXPERIENCE
Creative concepting and development — Branding, B2B/D2C marketing, lead gen, nurture campaigns, internal/HR support SEO/content strategy and management UX/UI design and app/website development In-house production
MARKETING EFFICIENCY
Owned channels audit Proposed marketing investment Owned, earned, paid strategies and media buying Impact analysis and campaign optimization
Situation
We found that consumers didn’t understand the benefit of natural gas heat over electric heat. To them a utility was a utility. Your water heater breaks, you go get the cheapest replacement you can find. Doesn’t matter if it’s electric or natural gas.
Approach
Alagasco needed to educate consumers about the difference between gas heat and electric heat. We wanted to celebrate what natural gas does best and, in keeping with the goal of being more brand-focused, we created a new position and tagline: We’re the Good Heat.
Solution
The primary goal for this new brand campaign was to supersede typical rational communication by connecting to consumers emotionally. To do this we created an omnichannel campaign including TV, radio, print, digital, direct mail, outdoor, bill inserts, even Alagasco’s employee uniforms.
Result
Despite being outspent 3 to 1 by the competitor, preference for natural gas over electricity jumped from 12% to 86% in one year — the largest gain the firm conducting the market research had ever seen.
situation
The Alabama Natural Gas Association had a tough ask. Help aspiring millennials understand the benefits of natural gas and realize they have a choice when it comes to their home's energy.
approach
We knew we needed to target first and second-time homebuyers and educate them about the benefits of natural gas in making their homes luxurious and comfortable. But how do we get them to actually pay attention and drop any skepticism? Simple. We hire the most important member of the family to do the selling for us. The family pet.
Solution
For many millennials, no one's comfort and well-being carries more weight than their "fur babies," so we created a multimedia campaign entirely from the perspective of the family pet. A dog may be man's best friend, but natural gas is a home's best friend.
We delivered all the benefits of natural gas, but in a language our youthful audience cared about, with memable animated gifs on TikTok and Instagram, and sponsored posts from local influencers.
The Team
Lewis is one of the nation’s most experienced agencies at changing how healthcare brands are perceived and driving profitable new patient growth. Lewis has more than 100 employees integrated across three locations in Birmingham, Nashville, and Mobile — Your core team will be thoughtfully assembled based on need, fit, and healthcare experience.
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Jennifer Carter
Vice President | Channel Engagement
In addition to leading owned, earned and paid channel teams, Jennifer has lately been guiding healthcare brands in responding to December's HIPAA bulletin.
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Stephen Curry
Executive Integrated Creative Director
Stephen is one of Lewis' most experienced creative leaders, and has a deep understanding of how consumers use and choose energy. He has created memorable work for both natural gas companies and electric cooperatives across the southeast.
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Carlton Wood
EVP Customer Experience
During Carlton's nearly 25 years at Lewis, he's led research, strategy and account planning for energy and utility clients seeking growth in residential, commercial and industrial accounts.