Alabama Launchpad
Overview
Launching dreams and a new brand in 3…2…1…
Alabama Launchpad is dedicated to helping the brightest young entrepreneurs get their business ideas off the ground. But without an established brand for the state’s largest startup pitch competition, potential competitors weren’t aware of the opportunity, and many who were, found the application process too daunting to even try.
Insight
Winning one of Alabama Launchpad’s three annual pitch competitions is about more than prize money. Through mentorship, networking, and yes, capital, participants receive the foundational building blocks to become successes in business and life. So we took those building blocks and built a brand out of them.
Grand Debut
You can’t win if you don’t enter. And unfortunately, entering Launchpad’s competitions was a bear. Especially for those in traditionally under-represented groups. So we streamlined the website, laid out the application process in easy-to-follow steps, and highlighted past winners and current mentors to make everything as friendly and non-intimidating as possible.
