A full-service marketing, creative branding and digital communications agency specializing in strategic content creation.

A Full Service Branding and Digital Agency | Lewis

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Lewis is an independent agency built on business intelligence and creative excellence.

Featured Work

Ready to see real creative solutions that produce real results? Reach out and we’ll get started.

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Tripp Lewis headshot

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Let’s do something great.

LEWIS 2025-NO SUPERS.mp4

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Growth is beautiful.

Recent News

More powerful, relevant, and targeted messaging brings better returns. We leverage customized data sources to enrich our marketing efforts. So you can feel confident in your branding, marketing, production, or ROAS efforts. Here’s how we do it:

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Stop wasting marketing dollars. Focus your efforts on the audience with the highest propensity to buy and act.

AUDIENCE INTELLIGENCE

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Today’s sales, tomorrow’s margins: you shouldn’t have to choose. Our tools help you build omnichannel experiences optimized for brand and demand.

CONNECTED BRAND EXPERIENCE

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A holistic approach to measuring ROI. Our customer data platforms reveal marketing's actual impact on business.

OPTIMIZED MARKETING RETURN

OUR APPROACH

Kentucky Bourbon Trail®

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Overview

Lewis once again raised a glass to global connection with the 2025 World Bourbon Toast™, created in partnership with the Kentucky Distillers’ Association for the Kentucky Bourbon Trail®. Building on last year’s success, the event expanded to an even larger stage — Bourbon & Beyond, the world’s largest food, Bourbon, and music festival. Broadcasting live from Louisville, Lewis brought together Bourbon fans from around the world for an immersive, day-long celebration of Kentucky’s most iconic spirit.

Bourbon Toast 2025: Taking Kentucky Bourbon Global

Approach

From live interviews with distillers and musicians to the “World’s Biggest Toast” on the festival’s main stage — attended by Kentucky Governor Andy Beshear — the event showcased the power of cultural storytelling and real-time engagement. The result: a major lift in awareness, engagement, and global reach for the Kentucky Bourbon Trail® brand.

The 2025 World Bourbon Toast™ proved that with the right mix of creativity, collaboration, and cultural resonance, one toast can truly bring the world together — Bourbon in hand.

Results

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Food & Beverage

Travel & Tourism

The quality of video production says a lot about the quality of a brand. Whether it's a scripted commercial on TV or a customer testimonial on social media. Our in-house production team provides full-service capabilities. Lighting, shooting, casting, editing and finishing—we do it all from beginning to end. Growth is beautiful. And we make sure it looks that way.

Content Production

Unless you like wasting money, return on ad spend is a necessity. We take a deep and constant look at every touchpoint in your customer's journey. Optimizing areas that are potential hiccups. Why are so many customers abandoning carts? Is it taking too many clicks to get to what they want? Could they be upsold before checkout? In the end, if your marketing dollars aren't converting into sales, something is wrong. And that's exactly what we're here to fix. 

ROAS

Behind every return on investment is a lot of number crunching. The same is true for marketing. We're equal parts left brain and right. Using data, analytics, and deep insight to inform standout creative. It's how we create advertising that moves the needle and brings measurable ROI. And that's a beautiful thing.

Marketing

Everyone knows that branding is much more than colors and a logo. It's an experience. We craft every touchpoint with thought and care. Creating a symphony of memorable moments from beginning to end. Crafting brands that feel once-in-a-lifetime every time.

Branding

reVive Light Therapy™

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Each August, Bama Rush dominates TikTok, turning sorority recruitment at the University of Alabama into a viral cultural phenomenon. In August 2023 alone, hashtags like #BamaRush, #BamaRushTok, and #RushTok reached over 104 million people. We sought to authentically insert reVive Light Therapy™, 
our light therapy skincare client, into this cultural moment to build Gen Z awareness and drive measurable business results.

How sisterhood sparked skincare buzz.

The Idea

We launched Glow On, Sister, a campaign designed to seamlessly match RushTok’s humor, energy, and aesthetic. Out of this umbrella, we created RushLux—a multi-channel activation that included hand-delivered light therapy skincare kits to sorority houses, cheeky sisterhood-inspired messaging, and outdoor boards and on-campus visibility. These efforts introduced the reVive Light Therapy™ Lux Collection’s bestselling devices to an entirely new audience, driving both awareness and engagement.

The campaign spanned TikTok, Instagram, email, and Snapchat, combining creator-style content, gifted products with on-site education and activation, and playful promo codes to drive both engagement and conversion.

By capitalizing on Bama Rush at its cultural peak, Glow On, Sister transformed reVive Light Therapy™ into a brand that felt relevant and aspirational to a new generation. The campaign proved that when cultural timing meets platform-native creative, you don’t just earn attention—you drive lasting growth.

The Results

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Retail & eCommerce

C Spire

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The launch of the new iPhone 17 is pretty much a national holiday for wireless customers. And for C Spire, it also marked a crucial opportunity to help debut its new brand look and campaign: “There’s more to C.” The only issue? Not knowing what the new iPhone features would be until two days before filming. Challenge accepted.

Apple, C Spire, and Lewis help launch the new iPhone 17.

With so many unknowns and a tight turnaround, flexibility and planning were crucial. So we built a modular conceptual framework around the latest iPhone rumors and our best guesses at what the features might be. We overplanned. Overprepared. And alongside the C Spire team and trusted and nimble production partners, we overdelivered. Quickly adjusting to the iPhone reveal, we created a spot that highlighted three unique features, more than any other carrier, while also demonstrating how C Spire’s network helps customers get more out of life.

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Birmingham Zoo

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The Birmingham Zoo came to us with a simple ask–create a logo mark for their 70th anniversary. What they ended up getting was a year-long integrated campaign celebrating the biggest birthday in Birmingham and inviting everyone to get in touch with their inner party animal.

A bold look for the Birmingham Zoo.

70th Anniversary Logomark

To celebrate the zoo's 70th birthday and the amazing diversity of animal species found there, we created a flexible logo that featured four of their most popular animals in a clean, modern, and most importantly, fun design.

Integrated Campaign

To help promote the zoo's 70th birthday, we created an ad campaign that let the animals show everyone how they each like to party in their own particular way. The ads served as birthday invitations to zoo lovers across the region to join the fun in seasonal events throughout the year.

Campaign Event: Cougar Crossing

To promote the zoo's new Cougar Crossing exhibit, we teased a giant present arriving soon. We even had artwork in a local art gallery defaced by mysterious claws. Then we took our larger-than-life gift around town, where it growled at passersby before the big reveal.

Campaign Event: Carousel Reopening

When the newly refurbished carousel was about to reopen, we placed life-size carousel animals on already existing lamp poles to let everyone know another gift was headed back to the zoo.

Cahaba Brewing Partnership

The party continued all year, and when the annual "Zoo Brews" event arrived, we partnered with Cahaba Brewing Co. to create custom Blonde Ale and Hazy IPA designs. The perfect drinks to raise a toast to 70 years of wild.

The Birmingham Zoo's 70th birthday was one no man or animal will ever forget. Our efforts had social media and local news stations going ape, and boosted annual attendance by 10% and saw a 17% increase in zoo membership. A birthday wish we were more than happy to help grant.

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Abeka

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Situation

One of the leading players in the K-12 education space, Abeka, asked the Lewis team to develop the next iteration of their master brand. The main goal was to position brand Abeka as a leader in education, broadening their reach beyond a more niche audience.

Bringing the mainstream home.

Recognizing the opportunity to engage non-traditional audiences (beyond homeschooling parents or Christian schools), the Lewis team created a brand new platform for Abeka—Learning For Life. The new platform allowed our team to develop messaging  that focused on the child’s future success as a key motivator for parents, along with emphasis on character building and strong community values.

While directly trackable website visits aren’t the primary objective of a broad-reach tactic like TV, our buys drove impact immediately. The campaign launched in the summer of 2025, and within two months, it delivered 20 million impressions and generated 53,000 website visits from viewers who saw our spots on Hulu, Disney+, or Peacock and later visited the site from the same IP address. That 0.3% response rate exceeded industry benchmarks—especially noteworthy given the creative’s brand-building focus without a direct call to action. Beyond site traffic, brand recognition also rose quickly: within two months, brand search volume grew 81% year over year.

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Always.bank

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With over a century of banking experience, 22nd State Bank created Always.bank as a forward-functioning subsidiary built specifically for the needs of small businesses. To introduce the brand, we developed a launch campaign that positions Always.bank as more than a lender, it's a true partner in the entrepreneurial journey. The campaign showcases the deep, ongoing relationship the bank builds with small business, from the initial spark of an idea to the hard-earned victories that follow. With the line "Let's build something amazing", the campaign highlights both the emotional connection and the practical support Always.bank offers at every stage of business, establishing the brand as a trusted ally for small businesses.

A bank built for small business.

Social Media & Thought Leadership

Our social media campaign powerfully highlighted Always.bank’s unwavering commitment to small business owners, emphasizing a relationship built on trust and support through every phase of their entrepreneurial journey. By showcasing authentic stories and tailored content, the campaign illustrated how Always.bank stands by its clients, offering personalized financial solutions and reliable guidance to help businesses thrive at every stage, from startup to success.