Lewis Shines At 2017 Addy Awards
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Lewis Shines at 2017 ADDY Awards

Lewis work from Birmingham, Nashville, and Mobile recently honored with Gold, Silver, and multiple Best of Show ADDY® awards in the first tier of the American Advertising Federation’s American Advertising Awards competition.

2017 ADDY season is upon us once again — that is, the beginning of the American Advertising Federation's annual, three-tiered award competition. And, once again, Lewis had a tremendous showing with a combined total of 78 ADDY awards across all three offices (Birmingham, Nashville, and Mobile), including multiple Best of Show accolades. Lewis work was also honored in nearly every eligible category — broadcast, print, packaging, digital, social, and more.

In Birmingham, Lewis once again received the most awards of any Magic City agency with 13 Gold and 26 Silver. And then, there were the other other big wins: CD Stephen Curry took home Creative Director of the Year, Jeff Williams was awarded Photographer of the Year — his fourth consecutive win — the model year 2017 brochure campaign for Tiffin Motorhomes was awarded Best of Show – Print, and a poster campaign for Move I-20/59 took home a Judge's Award.

The Nashville office garnered six Gold and nine Silver ADDYs. They also snagged a Judge's Award for their Soaring Eagle elevator installation for the Nashville Zoo.

Not to be outdone, Mobile celebrated with six Gold, 12 Silver, and a coveted Best of Show – Print ADDY for their Bill E's Small Batch Bacon Brand Campaign.

The American Advertising Awards are the American Advertising Federation’s annual creative competition. Winners receive Gold and/or Silver ADDY awards at the local level and advance to a second, district-level tier. Gold winners at the district level automatically move on to the National competition, which will be held Saturday, June 10 in New Orleans.

Thanks again to AAF BirminghamAAF NashvilleAAF Mobile Bay, our clients and fellow creatives. In the meantime, on to District 7!


Best of Show Birmingham

• Creative Director of the Year: Stephen Curry
• Photographer of the Year: Jeff Williams
• Best of Show – Print (Brochure – Campaign): Tiffin Motorhomes – Model Year 2017
• Judge's Award –  Public Service/Self-Promotion (Poster – Campaign): Move I-20/59

Best of Show Nashville

• Judge's Award – Out-of-Home (Installation): Nashville Zoo – Soaring Eagle Elevator

Best of Show Mobile

• Integrated Brand Identity Campaign: Bill E's Small Batch Bacon


Gold Awards

• Print (Brochure): Common Bond – Brand Voice
• Print (Brochure – Campaign): Tiffin Motorhomes – Model Year 2017
• Newspaper (Full Page): Stony Brook Medicine – Balloons/Neurosurgery
• Newspaper (Full Page): Stony Brook Medicine – Music Notes/Electrophysiology
• Out-Of-Home (Multiple Installations): Auto & Truck Services – Exterior Signage
• Poster (Campaign): Move I-20/59
• Out-Of-Home (Interior Site): Stony Brook Medicine – Neon Legs
• Out-Of-Home (Interior Site): Stony Brook Medicine – Barbwire
• Online/Interactive (Website – Consumer): Tiffin Motorhomes – Model Year 2017
• Web Banner (Campaign): Stony Brook Medicine – Bariatrics
• Integrated Brand Identity Campaign: Common Bond Brewers
• Integrated Media – Public Service (Campaign): Alabama Environmental Council
• Photography (Campaign): Austal USA Employee Portraits
• Out-Of-Home (Installation): Nashville Zoo – Soaring Eagle Elevator
• TV (Local – :30): Monroe Carell Jr. Children's Hospital at Vanderbilt – Tell Me About Hernia
• TV (Local – :30): Monroe Carell Jr. Children's Hospital at Vanderbilt – Tell Me About Heart
• TV (Local – :30): Monroe Carell Jr. Children's Hospital at Vanderbilt – Tell Me About Cancer
• TV (Local – :30): Monroe Carell Jr. Children's Hospital at Vanderbilt – Tell Me About Asthma
• TV (Local – Campaign): Monroe Carell Jr. Children's Hospital at Vanderbilt – Tell Me About
• Integrated Campaign (Local or Regional/National): Bill E's Small Batch Bacon
• Elements of Advertising (Digital Creative Technology): Wandering Oyster – Website
• Online/Interactive (Social Media Campaign):  Bill E's Small Batch Bacon – Songwriters Festival Posts
• Sales & Marketing (Collateral – Special Event Material Campaign): Bill E's Small Batch Bacon – Songwriters Festival
• Sales & Marketing (Collateral – Special Event Material Campaign): Bill E's Small Batch Bacon – Songwriters Festival Facebook Posts
• Sales & Marketing Promotion (Single Unit Packaging): Bill E's Small Batch Bacon – Butcher Paper

Silver Awards

• Print (Brochure): Austal USA – Our Liberty
• Print (Brochure): Norm Urmy – Fly Fishing Truths
• Magazine (Campaign): Tiffin Motorhomes – Model Year 2017
• Newspaper (Full Page): Stony Brook Medicine – Neon Legs/Vein Center
• Newspaper (Full Page): Stony Brook Medicine – Mount Sinai Partnership
• Out-Of-Home (Installation): Good People Brewing Company – Exterior Building Signage
• Out-Of-Home (Campaign): Alagasco Digital Outdoor
• Poster (Campaign): Good People Brewing Company – Core Line-Up
• Advertising Industry (Self-Promotion – Ambient Media): Lewis Communications – Branding & Wayfinding Signage
• Online/Interactive (Microsite): University of Iowa Stead Family Children's Hospital – Aktion News
• Online/Interactive (Mobile – Campaign): University of Iowa Stead Family Children's Hospital – Aktion News/Liam, Chip, Stormy
• TV (Local – :30): University of Iowa Stead Family Children's Hospital – Aktion News/Team Promo
• TV (Local – :30): University of Iowa Stead Family Children's Hospital – Aktion News/Election Report
• TV (Local – :30): University of Iowa Stead Family Children's Hospital – Aktion News/Post Game Report
• TV (Local – :30): University of Iowa Stead Family Children's Hospital – Aktion News/Polling Data
• TV (Local – :30 – Campaign): University of Iowa Stead Family Children's Hospital – Aktion News Campaign
• Branded Content & Entertainment  (Non-Broadcast): Stony Brook Medicine – Simon Davison Video
• Elements of Advertising (Logo Design): Common Bond Brewers
• Photography (Campaign): Habitat for Humanity of Greater Birmingham – Builder's Blitz
• Photography (Campaign): Riverchase Art Show
• Art Direction: University of Iowa Stead Family Children's Hospital – Aktion News/Team Promo/Health Report/Van/Micro
• Public Service (Direct Marketing & Specialty Advertising): Alabama Environmental Council – RecycAL Logo
• Public Service (Print – Campaign): Alabama Environmental Council – Glass
• Public Service (Print): Move I-20/59
• Integrated Branded Content Campaign: Tiffin Motorhomes – Model Year 2017
• Elements of Advertising (Copywriting): University of Iowa Stead Family Children's Hospital – Aktion News/Monkey Bars
• Radio (Local – :60): Nashville Zoo – Soaring Eagle
• TV (Local – :30): Premier Health – PH / MD Anderson Montage
• TV (Local – Campaign): Premier Health – PH / MD Anderson Campaign
• Integrated Advertising Campaign: Monroe Carell Jr. Children's Hospital at Vanderbilt – Tell Me About
• Integrated Advertising Campaign: Nashville Zoo – Soaring Eagle
• Sound Design: Nashville Zoo – Soaring Eagle Ride Audio – Eagle
• Sound Design: Nashville Zoo – Soaring Eagle Ride Audio – Pilot
• Online/Interactive (Website – Business-To-Business): Fluid Music Revolution
• Web Banner: Premier Health – PH / MD Anderson
• Elements of Advertising (Copywriting): Cream & Sugar Café
• Elements of Advertising (Copywriting): Bill E's Small Batch Bacon
• Elements of Advertising (Logo Design): Wandering Oyster
• Online/Interactive (Social Media Campaign): Bill E's Small Batch Bacon – Nappie Award Posts
• Online/Interactive (Social Media Campaign): Cream & Sugar Café – Posts
• Online/Interactive (Social Media Campaign): University of Vermont – Everything Counts
• Online/Interactive (Website – Consumer): Bill E's Small Batch Bacon
• Online/Interactive (Website – Consumer): Wandering Oyster
• Out-of-Home (Installation): Bill E's Small Batch Bacon – Booth
• Out-of-Home (Interior): Bill E's Small Batch Bacon – Booth
• Magazine (Full Page): Cream & Sugar Café
• Sales & Marketing (POP Free Standing): Bill E's Small Batch Bacon – Booth

Samantha Linkous
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