Tiffin has been handcrafting motorhomes in Red Bay, Alabama, since 1972. By the time we began working with them over a decade ago, they were building one of the highest quality motorhomes available. The problem was that, outside of a small but fervent group of fans, nobody knew it.
Because both their potential and existing customers are highly mobile, we quickly recognized that Tiffin’s most important marketing tool is their website. However, we also found that even in an increasingly digital world, people who are in the market for a luxury motorhome want tangible demonstrations of colors, finishes and options.
We evolved Tiffin’s website into a robust content portal that encourages and rewards repeat visits. Prospective customers can dig into the company’s history, go on detailed virtual tours of all models and experience the passion and pride that go into every Tiffin vehicle. Current owners can find essential information, get answers to maintenance questions and engage with their community of fellow owners.
We also developed a photography library and brochure system that communicate the vehicle’s level of quality and sophistication enabling customers to experience all the possible options a Tiffin offers.
The third prong of our solution for Tiffin was to elevate the idea of getting back to nature. Over the course of our relationship, we’ve established the message that in a Tiffin, any location is a luxury resort.
Since we began working with them, Tiffin has moved from #8 to the #1 preferred luxury motorhome in the country, surpassing even more established brands such as Winnebago.