Made to move the needle.

Tiffin Motorhomes Made to move the needle.

Situation

Tiffin has been handcrafting motorhomes in Red Bay, Alabama, since 1972. By the time we began working with them over a decade ago, they were building one of the highest quality motorhomes available. The opportunity: to introduce them to a broader audience of consumers.

Tiffin Logo

Approach

Because both their potential and existing customers are highly mobile, we quickly recognized that Tiffin’s most important marketing tool is their website. However, we also found that even in an increasingly digital world, people who are in the market for a luxury motorhome want tangible demonstrations of colors, finishes and options.

Solution

We evolved Tiffin’s website into a robust content portal that encourages and rewards repeat visits. Prospective customers can dig into the company’s history, go on detailed virtual tours of all models and experience the passion and pride that go into every Tiffin vehicle. Current owners can find essential information, get answers to maintenance questions and engage with their community of fellow owners.

Tiffin Web 1
Tiffin Web 2
Tiffin Web 3
Tiffin Web 4
Tiffin Web 5
 

We also developed a photography library and brochure system that communicate the vehicle’s level of quality and sophistication enabling customers to experience all the possible options a Tiffin offers.

Tiffin Cellphone
Tiffin Road2
Tiffin Dog
Tiffin Road3
Tiffin Loading
Tiffin River
Tiffin Running
Tiffin Road1
Tiffin Refrigerator
Tiffin Brocure Covers1
Tiffin Brocure Covers2
Tiffin Brocure Spread1
Tiffin Brocure Spread2

The third prong of our solution for Tiffin was to elevate the idea of getting back to nature. Over the course of our relationship, we’ve established the message that in a Tiffin, any location is a luxury resort.

Tiffin Print Ads1
Tiffin Print Ads2
Tiffin Poster1
Tiffin Poster2

Result

Since we began working with them, Tiffin has moved from #8 to the #1 preferred luxury motorhome in the country.