Birmingham Zoo

To celebrate the zoo's 70th birthday and the amazing diversity of animal species found there, we created a flexible logo that featured four of their most popular animals in a clean, modern, and most importantly, fun design.

To help promote the zoo's 70th birthday, we created an ad campaign that let the animals show everyone how they each like to party in their own particular way. The ads served as birthday invitations to zoo lovers across the region to join the fun in seasonal events throughout the year.

To promote the zoo's new Cougar Crossing exhibit, we teased a giant present arriving soon. We even had artwork in a local art gallery defaced by mysterious claws. Then we took our larger-than-life gift around town, where it growled at passersby before the big reveal.

When the newly refurbished carousel was about to reopen, we placed life-size carousel animals on already existing lamp poles to let everyone know another gift was headed back to the zoo.

The party continued all year, and when the annual "Zoo Brews" event arrived, we partnered with Cahaba Brewing Co. to create custom Blonde Ale and Hazy IPA designs. The perfect drinks to raise a toast to 70 years of wild.

The 70th Anniversary campaign helped drive record community engagement and position the Birmingham Zoo as one of the region’s premier attractions during its milestone anniversary year. Through an integrated mix of creative, media, social, and experiential marketing, the campaign contributed to more than 500,000 visitors while increasing regional visibility and tourism interest.

The momentum generated during the anniversary year helped the Birmingham Zoo earn recognition as the Greater Birmingham CVB's "Attraction of the Year", further reinforcing the Zoo’s impact on the city’s cultural and tourism landscape.

The campaign also earned American Advertising Federation "Best of Show" honors, demonstrating the power of creative work that drives both awareness and measurable impact.