C Spire
Overview
Apple, C Spire, and Lewis help launch the new iPhone 17.
The launch of the new iPhone 17 is pretty much a national holiday for wireless customers. And for C Spire, it also marked a crucial opportunity to help debut its new brand look and campaign: “There’s more to C.” The only issue? Not knowing what the new iPhone features would be until two days before filming. Challenge accepted.
Approach
With so many unknowns and a tight turnaround, flexibility and planning were crucial. So we built a modular conceptual framework around the latest iPhone rumors and our best guesses at what the features might be. We overplanned. Overprepared. And alongside the C Spire team and trusted and nimble production partners, we overdelivered. Quickly adjusting to the iPhone reveal, we created a spot that highlighted three unique features, more than any other carrier, while also demonstrating how C Spire’s network helps customers get more out of life.