EnergyLogic

EnergyLogic isn’t your typical HVAC company — and we didn’t create a typical HVAC campaign. As a pioneer in environmentally friendly heating and cooling solutions for garages, dealerships, and industrial spaces, EnergyLogic helps hardworking people stay comfortable while cutting energy costs. To bring that idea to life, we leaned into an unexpected, lighthearted concept: rugged workers in speedos and swimsuits, paired with the line “It’s almost like working at the beach.” In a category not known for humor, the often-awarded campaign turned heads — and burned itself into the industry’s memory, for better and worse.