A full-service marketing, creative branding and digital communications agency specializing in strategic content creation.

A Full Service Branding and Digital Agency | Lewis

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Highlands College

#C8102E

Overview

As a young, recently accredited, biblically based college moving to a larger, newly renovated campus, Highlands College wanted to elevate its brand. The challenge: Appeal to prospective students and skeptical parents by balancing the youthful energy of the college experience with the timeless tradition and stability of a legacy institution. Our refresh of the brand aimed to capture the spirit of Highlands College and position it for an ever-brighter future.

Branding a higher calling and the college spirit.

Approach

Highlands College isn’t your typical college experience. But that doesn’t mean the students don’t yearn for a taste of those traditional trappings as they pursue their calling. Classic collegiate elements filtered through a modern lens resulted in a distinctive brand that students could take as their own as they pursue their “Life of eternal impact.”

Residence Hall

One of the most significant additions to the new Highlands College was its first-ever on-campus residence hall. With five floors, the dorms didn’t just require interior branding, but wayfinding that easily distinguished each of the floors. Drawing inspiration from the Bible, we named each floor after a different mountain where man encountered the Holy Divine, echoing the spiritual journey of the student. Distinctive colors, quotes, and minimalist, modernist patterns ensured that each floor was instantly identifiable as students acclimated to their new home. 

An increase in enrollment. Improved school unity and pride. And some of the biggest donations in school history are just some of the first fruits of this new era at Highlands College. An era full of hope for what comes next.

Results

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Everyone knows that branding is much more than colors and a logo. It's an experience. We craft every touchpoint with thought and care. Creating a symphony of memorable moments from beginning to end. Crafting brands that feel once-in-a-lifetime every time.

Branding

reVive Light Therapy™

#D13C8C

Each August, Bama Rush dominates TikTok, turning sorority recruitment at the University of Alabama into a viral cultural phenomenon. In August 2023 alone, hashtags like #BamaRush, #BamaRushTok, and #RushTok reached over 104 million people. We sought to authentically insert reVive Light Therapy™, 
our light therapy skincare client, into this cultural moment to build Gen Z awareness and drive measurable business results.

How sisterhood sparked skincare buzz.

The Idea

We launched Glow On, Sister, a campaign designed to seamlessly match RushTok’s humor, energy, and aesthetic. Out of this umbrella, we created RushLux—a multi-channel activation that included hand-delivered light therapy skincare kits to sorority houses, cheeky sisterhood-inspired messaging, and outdoor boards and on-campus visibility. These efforts introduced the reVive Light Therapy™ Lux Collection’s bestselling devices to an entirely new audience, driving both awareness and engagement.

The campaign spanned TikTok, Instagram, email, and Snapchat, combining creator-style content, gifted products with on-site education and activation, and playful promo codes to drive both engagement and conversion.

By capitalizing on Bama Rush at its cultural peak, Glow On, Sister transformed reVive Light Therapy™ into a brand that felt relevant and aspirational to a new generation. The campaign proved that when cultural timing meets platform-native creative, you don’t just earn attention—you drive lasting growth.

The Results

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Retail & eCommerce

Behind every return on investment is a lot of number crunching. The same is true for marketing. We're equal parts left brain and right. Using data, analytics, and deep insight to inform standout creative. It's how we create advertising that moves the needle and brings measurable ROI. And that's a beautiful thing.

Marketing

The quality of video production says a lot about the quality of a brand. Whether it's a scripted commercial on TV or a customer testimonial on social media. Our in-house production team provides full-service capabilities. Lighting, shooting, casting, editing and finishing—we do it all from beginning to end. Growth is beautiful. And we make sure it looks that way.

Content Production

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Kentucky Bourbon Trail®

#092646

Lewis once again raised a glass to global connection with the 2025 World Bourbon Toast™, created in partnership with the Kentucky Distillers’ Association for the Kentucky Bourbon Trail®. Building on last year’s success, the event expanded to an even larger stage — Bourbon & Beyond, the world’s largest food, Bourbon, and music festival. Broadcasting live from Louisville, Lewis brought together Bourbon fans from around the world for an immersive, day-long celebration of Kentucky’s most iconic spirit.

Bourbon Toast 2025: Taking Kentucky Bourbon Global

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From live interviews with distillers and musicians to the “World’s Biggest Toast” on the festival’s main stage — attended by Kentucky Governor Andy Beshear — the event showcased the power of cultural storytelling and real-time engagement. The result: a major lift in awareness, engagement, and global reach for the Kentucky Bourbon Trail® brand.

countries reached (6 continents) (+53% YOY)

new users on the Kentucky Bourbon Trail® website

new followers added to Kentucky Bourbon Trail® social channels

The 2025 World Bourbon Toast™ proved that with the right mix of creativity, collaboration, and cultural resonance, one toast can truly bring the world together — Bourbon in hand.

Food & Beverage

Food & Beverage Companies We’ve helped Grow

Ready to see real creative solutions that produce real results? Reach out and we’ll get started.

Let’s do something great.

Every ingredient is crucial to a recipe. And so is every aspect of your branding. From the color of your logo, to the typeface on your signage. Good food and beverage branding infuses every touchpoint your customers experience. We bring decades of expertise in food and beverage design. From logos, to websites, to package design. We offer a full buffet of branding capabilities that will always leave you satisfied. 

Food & Beverage Branding

A worldwide toast to Kentucky Bourbon.

A brand worth savoring.

From good to great.

Serving the community in a hole new way.

Distilling a new brand in a new category.

Bringing home the bacon.

Beer worth finding.

Travel & Tourism

Travel & Tourism Companies We’ve helped Grow

Ready to see real creative solutions that produce real results? Reach out and we'll get started.

Travel & Tourism Work

A bold look for the Birmingham Zoo.

A community powered by the sun and great storytelling

Rebuilding the value of a true original.

Achieving the perfect balance.

Putting a Wild Face on Halloween

Elevating a brand and a community.

Made to move the needle.

Animation and 3D bring a new kind of RV to life.

Let’s do something great. Together.

Branding Work

Bringing the mainstream home.

A bank built for small business.

A new name to trust for families facing ALS.

Taming the monster in the tooth business.

Transforming a brand and growing Alabama’s future.

Launching dreams and a new brand in 3…2…1…

Saving lives starts by talking about rear ends.

Changing a Brand That’s Changing What’s Impossible.

Living Perspective.

A rebrand increases enrollment and boosts school spirit.

Creating a new brand. For kids.

Rebranding AnMed. Where Better Begins.

Making Healthcare Services Relatable.

What you live for, is what we build for.

Strategies that send profits soaring.

Capturing tomorrow’s customers today.

Elevating a product line for a luxury audience.

Helping an optics brand be seen.

Razor sharp strategy.

Educating moms, one itty bitty foot at a time.

Turning ideas into the leading hospital on Long Island.

It’s almost like working at the beach.

Our content and video production team turns seeds into full bloom.

Content Production Work

Apple, C Spire, and Lewis help launch the new iPhone 17.

One promo strategy, two different outcomes.

IYKYK.

Turning competitors into partners.

Winning big with sports marketing.

A super dad for the Super Bowl.

Inspiring new members, one goal at a time.

When a target audience tells you what it’s not, affirm it.

Humanize the brand. Gain market share.

Tapping into something every parent understands.

I have cancer. But cancer doesn’t have me.

Elevating awareness and deepening trust.

Your child’s very own hospital – a campaign for care made just for kids.

Where I come from.

Be Able – A campaign for getting back to life.

Sick kids don't stick to business hours.

15,189.

Maximizing Your Media Investment: Driving Real Growth with Return on Ad Spend

ROAS

Unless you like wasting money, return on ad spend is a necessity. We take a deep and constant look at every touchpoint in your customer's journey. Optimizing areas that are potential hiccups. Why are so many customers abandoning carts? Is it taking too many clicks to get to what they want? Could they be upsold before checkout? In the end, if your marketing dollars aren't converting into sales, something is wrong. And that's exactly what we're here to fix. 