Grabbing market share from the big boys, then turning our client into one.
In 2008, a small business in the heart of Illinois approached us to build a website, with the goal of selling a few tracts of hunting land each season. Once we dug into the competitive landscape, we found something much bigger than a website redesign. Visit Whitetail Properties
We got to work developing a digital strategy that would let them steal massive amounts of market share from the behemoths of the industry.
While our competitors were throwing big money into traditional advertising, we recognized that consumers were changing the way they searched for land. When we discovered that “hunting land” was the number one search term used by our prospective customer base, we used that idea as the center of our strategy to go after industry titans like Cabela’s. By being nimble, we could run circles around the bigger, bloated competition.
When users searched for “hunting land,” we began dominating the results, ranking in the top position and controlling over a third of every hunting land keyword search.
Today, Whitetail Properties is a billion-dollar company with more than 200 agents across 26 states. They currently rank in the top three for keyword searches related to “hunting land” across all 26 states; this in turn has driven sales from $7 million in 2008 to sales of more than $1 billion. They’ve seen their audience increase by 251 percent with referral growth up 35 percent.
Lewis has been an instrumental part of our business for the last decade. Their ability to listen to our business goals and then establish a plan to reach them is why we consider them a partner, not a vendor.”