AnMed

As AnMed Health continued to grow across Upstate South Carolina, its name and identity needed to evolve alongside it. The legacy name was creating redundancies across a growing network of services—but patients and staff already called it simply “AnMed.” We embraced that familiar shorthand and built a revitalized identity around it—one that conveys confidence, clarity, and care. The new tagline, Better Starts Here, speaks to more than clinical outcomes; it empowers every employee to take ownership of what better looks like—for patients, for colleagues, and for the community. From a modern serif wordmark and distinct color palette to a streamlined naming system and thoughtful signage, the new brand was designed to stand out and function seamlessly across every touchpoint. The result is a unified identity that reflects AnMed’s promise: that better truly starts here, with each of us.