From good to great.

Good People Brewing From good to great.


Good People Brewing had the good fortune of perfecting their craft beer just as the craft beer boom happened. However, in focusing on creating a great product, they had left the marketing and packaging design to a series of freelancers. The result was that each beer looked like a separate brand.


With new craft beer brands being born every minute, packaging is the single most important tactic in making sure your brand stands out on the shelf. We knew they needed a distinct identity that reflected the care and knowledge that goes into Good People beer.

Gpb Ipa Can
Gpb Pale Can
Gpb Coffee Can
Gpb Bearded Can
Gpb Snake Can
Gpb Brown Can


We designed a cohesive packaging system for their entire line of beers as well as a new website, a social strategy and video content.

Gpb Bearded Glass
Gpb Bearded Canlineup
Gpb Bearded Poster
Gpb Bearded Tshirt
Gpb Bearded Koozie
Gpb Coffee Canlineup
Gpb Coffee Poster
Gpb Coffee Tshirt
Gpb Coffee Beans
Gpb Coffee Coasters
Gpb Elgordo Bottle
Gpb Elgordo Bottlecloseup
Gpb Elgordo Tshirt
Gpb Elgordo Coasters
Gpb Elgordo Poster


Good People has expanded their brewery twice in four years in order to keep up with increased demand. Sales of all beers have increased and they've expanded distribution six times in the past two years.

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