From kitchen table to national stage.
Pretty Perfect Cheese![From kitchen table to national stage.](https://cdn.lewiscommunications.com/uploads/hero-content/_heroVideoPoster/pretty_perfect_hero_poster.jpg)
Situation
When we began working with Pretty Perfect Cheese, they were headquartered in owner Maggie Heyworth’s kitchen. Maggie did it all: made the cheese, went to trade shows, even designed the packaging. She had a good start and a delicious product: her famous pimiento cheese which was available in stores in Alabama and Georgia. But she wanted Pretty Perfect Cheese to reach a bigger audience.
![Ppc Photo](https://cdn.lewiscommunications.com/uploads/page-content/pretty-perfect-cheese/_2062xAUTO_crop_center-center_90_none/PPC_photo.jpg)
Approach
In order to grow, Pretty Perfect Cheese needed to look and feel as big as Maggie’s dreams for the company.
Solution
We created a national campaign for Pretty Perfect Cheese that included new packaging, a redesigned website with an online sales component, advertising, and trade show materials. We evolved the vintage look that Maggie liked to help tell the story of a homemade gourmet brand.
![Ppc Productshot](https://cdn.lewiscommunications.com/uploads/page-content/pretty-perfect-cheese/_2062xAUTO_crop_center-center_90_none/PPC_productshot_170314_210525.jpg)
![Ppc Fbmockups](https://cdn.lewiscommunications.com/uploads/page-content/pretty-perfect-cheese/_2062xAUTO_crop_center-center_90_none/PPC_FBmockups.jpg)
![Ppc Print Ads](https://cdn.lewiscommunications.com/uploads/page-content/pretty-perfect-cheese/_2062xAUTO_crop_center-center_90_none/PPC_print_ads.jpg)
Result
Since the campaign launched, Pretty Perfect Cheese has doubled the number of stores selling their products and quadrupled their product line. They were also included in the prestigious, invitation-only Fancy Food Show.
Columbus Regional Health
Increasing preference through multiple channels.
- Healthcare
![Crh Poster](https://cdn.lewiscommunications.com/uploads/hero-content/_heroVideoPoster/CRH-poster.jpg)
Whitetail Properties
Using search in the hunt for greater market share.
- Outdoor Recreation
- Real Estate
- Travel & Tourism
![Whitetail Properties](https://cdn.lewiscommunications.com/uploads/hero-content/whitetail-properties/_heroVideoPoster/Whitetail_Properties.jpg)