Using Search To Hunt Market Share
Whitetail Properties

Situation

Whitetail Properties connects buyers and sellers of hunting, ranch and farm land. Their rural real estate specialists operate in 27 states, helping hunters, ranchers and farmers find that perfect piece of property. We began working with them in 2010 to build and evolve their digital platform.

Approach

We determined that search was the most effective way for Whitetail to be competitive with much bigger and more established brokers. Our strategic approach was based around an in-depth understanding of how prospective buyers search for property.

Solution

We launched a content marketing plan to make Whitetail Properties the undisputed owner of the keywords “hunting land.” We also created a custom site that not only improved the consumer experience, it helped their representatives better manage, track and grow their business.

  • Whitetail Ipad Home
  • Whitetail Ipad Search
  • Whitetail Ipad Property
  • Whitetail Ipad Agents
  • Whitetail Ipad Account

Result

Since we began working with Whitetail Properties, they have increased sales by 7000%, with revenue going from $7m to over $500m. No, that’s not a typo.

251%

audience increase

35%

referral growth

175+

grown from 10 agents in only the Midwest to 175+ agents in 27 states