Local 2016 Addy Awards
Blog

Lewis Offices Take Home Top Honors, 96 ADDYs

Lewis Communications' offices in Birmingham, Nashville, and Mobile break agency ADDY® records while meriting multiple Best of Show awards in the first tier of the American Advertising Federation's American Advertising Awards competition.

It's American Advertising Awards season again. When esteemed creative professionals from around the nation are called upon to assess and award the creative efforts of agencies big and small. To salute the best of the best locally, who'll then move on to compete regionally, and ultimately, nationally. For the three offices of Lewis Communications, it's an exciting and inspiring time. A chance to see the incredible work being done by our friends and colleagues, gauge how much our respective creative communities have grown and flourished, and to hopefully, carry home armloads of ADDY trophies.

With that in mind, we're proud to announce that work from our Birmingham, Nashville, and Mobile teams (and some of the prime creatives behind it) received a combined total of 96 ADDY awards, including multiple Best of Show accolades — a new agency best! Lewis work was also honored in nearly every eligible category — broadcast, print, packaging, digital, social, and more.

"It's always an honor to be recognized," says President Larry Norris. "We're very proud the work being done in all of our offices is resonating with judges. But great work doesn't happen in a vacuum. We're thankful for the opportunity to work alongside some of the smartest, savviest people we know: our clients. Their trust and shared vision make what we do possible."

In Birmingham, Lewis received the most awards of any Magic City agency with 19 Gold and 26 Silver. And then, there were the other big wins: ECD Spencer Till took home Creative Director of the Year and Copywriter of the Year trophies, Jeff Williams was awarded Photographer of the Year — his third consecutive win — and a series of dealership posters for Tiffin Motorhomes was awarded Best of Show – Print.

"It's always an honor to be recognized. But great work doesn't happen in a vacuum. We're thankful to work alongside some of the smartest, savviest people we know: our clients." — Larry Norris

The Nashville office racked up more Gold than any other agency in town; and, with 18 Silver awards, our Music City compadres tied for total number of awards (with an agency nearly eight times larger!) Creative Director Robert Froedge took Art Director of the Year honors, while Laura Powers won her second consecutive Copywriter of the Year award. Robert and Laura's Boo At The Zoo Campaign for Nashville Zoo took home a Judge's Choice Award. The Nashville office also enjoys the distinction of earning ADDY recognition for each and every one of their clients.

Not to be outdone, Mobile celebrated with three Golds, four Silvers, and a coveted Best of Show – Out-of-Home ADDY for their Pretty Perfect Cheese Poster Campaign.

The American Advertising Awards are the American Advertising Federation’s annual creative competition. In this three-tiered competition, winners receive Gold and/or Silver ADDY awards at the local level and advance to a second, district-level tier. Gold winners at the district level automatically move on to the National competition, which will be held Saturday, June 7, in Anaheim, California.

Thanks again to AAF BirminghamAAF NashvilleAAF Mobile Bay, our clients and fellow creatives. In the meantime, on to District 7. Stay tuned!

Below, the full list of honors:

Best of Show Birmingham

• Best of Show – Print (Poster – Campaign): Tiffin Motorhomes – Capital
• Creative Director of the Year (Birmingham): Spencer Till
• Copywriter of the Year (Birmingham): Spencer Till
• Photographer of the Year (Birmingham): Jeff Williams

Best of Show Nashville

• Judge's Choice – Integrated Campaign (Consumer Local): Nashville Zoo – Boo At The Zoo
• Art Director of the Year (Nashville): Robert Froedge
• Copywriter of the Year (Nashville): Laura Powers

Best of Show Mobile

• Out-of-Home (Poster – Campaign): Pretty Perfect Cheese

Gold

• Advertising Industry Self-Promotion (Special Event Materials): Design Week Birmingham – 2015 Event Program
• Out-of-Home (Multiple Installations): Auto & Truck Services – Building Signage Graphics
• Magazine (Full-Page/Less): Stony Brook Medicine – Family Vein Tree
• Magazine (Campaign): Tiffin Motorhomes – Model Year 2016
• Magazine (Campaign): Austal USA – Brand Advertising
• Out-of-Home (Poster): UIeCare – Wi-Fi Band-Aid
• Out-of-Home (Poster): Wellborn Musclecar Museum – Baby Boom
• Out-of-Home (Poster): Wellborn Musclecar Museum – Every Car Was Fast
• Out-of-Home (Poster – Campaign): Tiffin Motorhomes – Capital
• Out-of-Home (Poster – Campaign): Wellborn Musclecar Museum
• Video Editing: UVA Health System – Manifesto
• Photography (Digitally Enhanced – Campaign): Austal USA
• Television (Local): University of Iowa Health Care – Determination :30
• Television (Local): University of Iowa Health Care – Determination :60
• Integrated Advertising Campaign (Local or Regional/National): MUSC Children's Hospital
• Integrated Advertising Campaign (Local or Regional/National): The Public Good Projects – LiveSugarfreed
• Integrated Advertising Campaign (Local or Regional/National): Tiffin Motorhomes – Model Year 2016
• Integrated Branded Content Campaign (Local or Regional/National): Auto and Truck Services
• Integrated Branded Content Campaign (Local or Regional/National): Good People Brewing Company – Bearded Lady
• Magazine (Full-Page/Less): Nashville Zoo – Boo At The Zoo
• Newspaper (Fractional Page): Nashville Zoo – Boo At The Zoo
• Newspaper (Fractional Page): Nashville Zoo – Boo At The Zoo
• Newspaper (Fractional Page): Nashville Zoo – Boo At The Zoo
• Newspaper (Campaign): Monroe Carell, Jr. Children’s Hospital at Vanderbilt
• Newspaper (Campaign): Nashville Zoo – Boo At The Zoo
• Out-of-Home (Poster): Nashville Zoo – Boo At The Zoo
• Out-of-Home (Poster): Nashville Zoo – Boo At The Zoo
• Out-of-Home (Poster – Campaign): Nashville Zoo – Boo At The Zoo
• Out-of-Home (Outdoor Board): Nashville Zoo – Boo At The Zoo
• Out-of-Home (Outdoor Board): Nashville Zoo – Boo At The Zoo
• Out-of-Home (Campaign): Nashville Zoo – Boo At The Zoo
• Television (Regional/Local – Campaign) Vanderbilt University Medical Center
• Audio/Video (Sales Presentation): Premier Health
• Integrated Advertising Campaign (Consumer – Local): Nashville Zoo – Boo At The Zoo
• Logo Design: Bento
• Interactive (Email): Harms & Henig Christmas Party Invitation
• Out-of-Home (Poster – Campaign): Pretty Perfect Cheese – Posters
• Interactive (Consumer Website): Pretty Perfect Cheese
• Interactive (Multiple Platforms): Cream & Sugar – Tom Brady Social Post

Silver

• Packaging: Good People Brewing Co. – El Gordo Russian Imperial Stout
• Stationery Package: American Integrated Media (AIM)
• Public Service (Brochure/Sales Kit): Habitat for Humanity of Greater Birmingham – Higher Value
• Brochure (Campaign): Tiffin Motorhomes – Model Year 2016
• Direct Mail (3-D/Mixed Single): University of Iowa Children's Hospital – NICU
• Magazine (Campaign): University of Iowa Children's Hospital – Ice Cream/Crayons/Shoes
• Ambient Media (Guerilla Marketing – Campaign): The Public Good Projects – LiveSugarfreed Posters
• Out-of-Home (Poster – Campaign): Tiffin Motorhomes – Direction
• Out-of-Home (Campaign): UVA Orthopedics – Orthopedic Nemesis Duratrans
• Television (Local – Single): Stony Brook Medicine – Kleiners :30
• Television (Local – Single): University of Iowa Children's Hospital – Perfect Match :60
• Television (Regional/National – Campaign): University of Iowa Children’s Hospital – Perfect Match :30/Cannonball :30
• Branded Content & Entertainment (Television): Good People Brewing Co. – Bearded Lady (Be My Lady)
• Public Service (Non-Broadcast Audio Visual): Habitat for Humanity of Great Birmingham – Matthew's Story
• Integrated Branded Content Campaign (Local or Regional/National): Good People Brewing Co. – Coffee Oatmeal Stout
• Integrated Branded Content Campaign (Local or Regional/National): Good People Brewing Co. – El Gordo Russian Imperial Stout
• Public Service (Integrated Media – Campaign): Habitat for Humanity of Great Birmingham – Higher Value
• Advertising Industry Self-Promotion (Integrated Media – Campaign): Design Week Birmingham – 2015 Event Materials
• Photography (Color Digitally Enhanced – Single): Good People Brewing Co. – Coffee Oatmeal Stout (Ingredients)
• Photography (Color – Campaign): Auto and Truck Services – Mechanic Portraits
• Photography (Black & White – Campaign): Newman’s Classic Cuts
• Photography (Color – Campaign): Habitat for Humanity of Greater Birmingham – ReStore Portraits
• Photography (Color Digitally Enhanced – Campaign): University of Iowa Children’s Hospital – Help Their Quest
• Photography (Color Digitally Enhanced– Campaign): Wellborn Musclecar Museum – Series One
• Photography (Color Digitally Enhanced – Campaign): Wellborn Musclecar Museum – Series Two
• Sales Promotion (Point-of-Purchase – Freestanding ): Nashville Zoo – Boo At The Zoo
• Magazine (Full-Page/Less): Nashville Zoo – Boo At The Zoo
• Magazine (Full-Page/Less): Nashville Zoo – Boo At The Zoo
• Magazine (Campaign): Monroe Carell, Jr. Children’s Hospital at Vanderbilt
• Magazine (Campaign): Nashville Zoo – Boo At The Zoo
• Newspaper (Fractional Page): Monroe Carell, Jr. Children’s Hospital at Vanderbilt
• Newspaper (Fractional Page): Monroe Carell, Jr. Children’s Hospital at Vanderbilt
• Newspaper  (Fractional Page): Nashville Zoo – Boo At The Zoo
• Newspaper (Campaign): Wake Forest Baptist Health
• Out-of-Home (Poster – Campaign): Nashville Zoo – Boo At The Zoo
• Out-of-Home (Outdoor Board): Monroe Carell, Jr. Children’s Hospital at Vanderbilt
• Out-of-Home (Interior Site): Nashville Zoo – Boo At The Zoo
• Interactive (Consumer Website): Energy Logic
• Interactive (Campaign): Vanderbilt University Medical Center
• Television Advertising (Local – Single): Vanderbilt University Medical Center
• Audio/Video (Sales Presentation): Vanderbilt Health Affiliated Network
• Integrated Advertising Campaign (Consumer – Local): Vanderbilt-Ingram Cancer Center
• Unsold Work: Monroe Carell, Jr. Children’s Hospital at Vanderbilt
• Interactive (Social Media – Single Platform): Cream & Sugar – Fat Tuesday Social Post
• Point-of-Purchase (Countertop): Pretty Perfect Cheese – In-Store Display
• Point-of-Purchase (Countertop): Pretty Perfect Cheese – In-Store Display
• Packaging: Pretty Perfect Cheese

Samantha Linkous
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