A full-service marketing, creative branding and digital communications agency specializing in strategic content creation.

A Full Service Branding and Digital Agency | Lewis

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The Ability Machine

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Overview

When a creative agency focused on empowering neurodivergent individuals asked us to help define their brand and design their website, we were all too happy to jump in. Our efforts went beyond establishing a visual identity—we built a brand platform rooted in inclusivity, creativity, and spirituality. Through thoughtful strategy, accessible design, and clear storytelling, we created an expression of the brand that feels both professional and deeply human. The strength of that foundation quickly translated into visibility, with The Ability Machine featured in [Fast Company](https://www.fastcompany.com/91484340/this-new-ad-agency-has-a-secret-advantage-and-its-not-what-you-think) as part of the campaign’s early impact.

Designing a Platform for Neurodivergent Talent to Thrive

The Concept

The Ability Machine logo was designed to convey the ideas of growth, connection, and balance. The triangular form is meant to subtly evoke the idea of the Holy Trinity while simultaneously conveying the notions of strength and stability. The interconnected shapes illustrate the relationship between thinking, creation, thriving and collaboration. Together, these elements reinforce the agency’s mission to create pathways for neurodivergent talent to grow, express ideas, and find their place in the creative world.

    

The Brand

Building the brand meant striking a careful balance between professionalism and inclusivity. We developed a visual identity and voice that felt credible within the creative industry while remaining warm, expressive, and inclusive. Every decision—from typography and color to tone and messaging—was guided by accessibility and clarity, ensuring the brand could be experienced confidently by a wide range of users. The result is an identity that reflects the agency’s values, highlights the talent it represents, and creates a foundation for long-term growth.

The Website

Along with the branding, we built a website that is fully accessibility compliant and true to the Ability Machine’s mission. The site was designed to meet WCAG standards while showcasing their creative work and sharing the story behind the company. The result is a clean, user-friendly platform that highlights their capabilities, celebrates neurodiversity, and strengthens their brand presence.

This project was a reminder that design can do more than communicate—it can create opportunity. The resulting brand and digital presence provide a flexible, inclusive foundation that reflects the mission, elevates talent, and supports continued growth. The early impact of the campaign was underscored by The Ability Machine’s feature in Fast Company, bringing national visibility to its unique model and momentum to its mission. Ultimately, it shows how creativity, when guided by purpose, can make a lasting difference.

Conclusion

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Retail & eCommerce

Behind every return on investment is a lot of number crunching. The same is true for marketing. We're equal parts left brain and right. Using data, analytics, and deep insight to inform standout creative. It's how we create advertising that moves the needle and brings measurable ROI. And that's a beautiful thing.

Marketing

Everyone knows that branding is much more than colors and a logo. It's an experience. We craft every touchpoint with thought and care. Creating a symphony of memorable moments from beginning to end. Crafting brands that feel once-in-a-lifetime every time.

Branding

Brand Identity is the systematic visual language—from logos to usage rules—that define your brand’s inward and outward appearance.

Brand Identity

C Spire

#00b5f0

Smartphones. Smart offices. Smart life. Technology has transformed how we live and work. Everything is connected — your watch, your tablet, even your blinds and your dog feeder. And the line between home and work is all but erased. But none of that is possible without a network powerful enough to connect it all. 

To demonstrate how C Spire powers our connected lives, we created two spots that work as one — then ran them back-to-back during the Super Bowl. Together, they depict a fast-paced, energetic day in the life of a connected woman who uses technology to live like a boss.

Transforming how you live and work.

Approach

We used the first spot to focus on her work life, as she uses a simple command to wake up the office and quickly set up a meeting in her smart conference room. In the second spot, we see the same woman as she leaves work and uses her voice assistant to trigger a series of automated events that prepare her home for her arrival. It’s a full 360-degree portrait of how technology helps handle the menial tasks, so you can focus on the ones that matter most. That’s how C Spire is transforming the way we all live and work.

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The quality of video production says a lot about the quality of a brand. Whether it's a scripted commercial on TV or a customer testimonial on social media. Our in-house production team provides full-service capabilities. Lighting, shooting, casting, editing and finishing—we do it all from beginning to end. Growth is beautiful. And we make sure it looks that way.

Content Production

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Kentucky Bourbon Trail<sup>®</sup>

#A25630

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We designed and developed the Kentucky Bourbon Trail website from the ground up, creating a modern, scalable platform that captures the spirit of Kentucky while making it effortless to explore distilleries and experiences. At the core of the experience is a fully integrated Trip Builder, allowing visitors to Build Your Own Bourbon Trail<sup>®</sup> by seamlessly creating and customizing their itinerary directly on the site. The result is an intuitive, engaging platform that transforms inspiration into a thoughtfully planned trip.

Kentucky Bourbon Trail: A Web Experience.

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Design

The website design fully embraced the new brand system, translating its typography, color palette, and visual tone into a cohesive digital experience that feels both modern and rooted in tradition. Beyond aesthetics, the site architecture was strategically restructured to better support travelers—making it easier to browse distilleries, filter stops, and quickly find exactly what they’re looking for.

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Trip Builder

To make planning easier and more personalized, the website allows users to create an account where they can save and organize their favorite destinations. Visitors can quickly favorite distilleries, restaurants, and attractions as they browse, then add those selections directly into the Trip Builder tool. This makes it simple to turn saved stops into a customized itinerary and plan a trip with ease.

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Sharing

After planning their trip, users have an easy way to share their itinerary with others. The Trip Builder allows travelers to generate a shareable link or send their itinerary directly via email, making it simple to coordinate plans with friends, family, or travel companions. This feature helps turn individual planning into a collaborative experience while keeping all trip details organized in one place.

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Increase in time spent by users on the site YOY

Outbound clicks to partner websites in the first year

Items added to trips in the first week of launch

The new website quickly delivered measurable results, increasing visitors and conversions within the first month of launch. The introduction of the Trip Builder also saw strong early adoption, giving users an easy way to explore destinations, save favorites, and plan their visit. As a result, visitors are arriving more informed and better prepared to experience the Bourbon Trail™.

Results

Food & Beverage

Food & Beverage Companies We’ve helped Grow

Ready to see real creative solutions that produce real results? Reach out and we’ll get started.

Let’s do something great.

Every ingredient is crucial to a recipe. And so is every aspect of your branding. From the color of your logo, to the typeface on your signage. Good food and beverage branding infuses every touchpoint your customers experience. We bring decades of expertise in food and beverage design. From logos, to websites, to package design. We offer a full buffet of branding capabilities that will always leave you satisfied. 

Food & Beverage Branding

Bourbon Toast 2025: Taking Kentucky Bourbon Global

A worldwide toast to Kentucky Bourbon.

A brand worth savoring.

From good to great.

Serving the community in a hole new way.

Distilling a new brand in a new category.

Bringing home the bacon.

Beer worth finding.

Taking a “pre-covery” drink from formula to checkout.

Travel & Tourism

Travel & Tourism Companies We’ve helped Grow

Ready to see real creative solutions that produce real results? Reach out and we'll get started.

Travel & Tourism Work

Say hello to today’s Birmingham.

A bold look for the Birmingham Zoo.

A community powered by the sun and great storytelling

Rebuilding the value of a true original.

Achieving the perfect balance.

Putting a Wild Face on Halloween

Elevating a brand and a community.

Made to move the needle.

Animation and 3D bring a new kind of RV to life.

A Brand Refresh for the Alabama Symphony Orchestra.

Delivering Greatness.

Our content and video production team turns seeds into full bloom.

Let’s do something great. Together.

Content Production Work

Deepfake the Super Bowl.

Why 24-Hour Deals Won the Holidays

Apple, C Spire, and Lewis help launch the new iPhone 17.

How sisterhood sparked skincare buzz.

Bringing the mainstream home.

One promo strategy, two different outcomes.

IYKYK.

Taming the monster in the tooth business.

Turning competitors into partners.

What you live for, is what we build for.

Transforming a brand and growing Alabama’s future.

Creating a new brand. For kids.

Strategies that send profits soaring.

Winning big with sports marketing.

Saving lives starts by talking about rear ends.

Making Healthcare Services Relatable.

Changing a Brand That’s Changing What’s Impossible.

Rebranding AnMed. Where Better Begins.

A super dad for the Super Bowl.

Inspiring new members, one goal at a time.

When a target audience tells you what it’s not, affirm it.

Capturing tomorrow’s customers today.

Elevating a product line for a luxury audience.

Humanize the brand. Gain market share.

Tapping into something every parent understands.

I have cancer. But cancer doesn’t have me.

Elevating awareness and deepening trust.

Your child’s very own hospital – a campaign for care made just for kids.

Where I come from.

Be Able – A campaign for getting back to life.

Sick kids don't stick to business hours.

15,189.

Educating moms, one itty bitty foot at a time.

Turning ideas into the leading hospital on Long Island.

Great businesses understand the need for great marketing.

Marketing Work

A bank built for small business.

Helping an optics brand be seen.

Razor sharp strategy.

The Promise of Discovery.

It’s almost like working at the beach.