Unlocking growth forAmerican Family Care


American Family Care is changing what it’s like to go to the doctor – and in some cases, to completely avoid a waiting room. But more families could be trying out American Family Care and more of your past patients could be returning. Let’s talk about how to make that happen.

Healthcare companies we've helped grow

Supporting your growth

At Lewis, we’ve spent decades developing messages that build trust and preference for healthcare brands across the country. A combo of brand-building and online conversion, all driven by engaging creative, can provide the patient volume you need to expand and grow your footprint.

Audience intelligence

Audience Intelligence

Audience discovery, with suite of audience insight platforms
Quantitative and qualitative research
Healthcare data analysis, including predictive analysis
Audience personas and journey analysis/mapping

Connected brand experience

Connected Brand Experience

Creative concepting and development
Branding, lead gen, nurture campaigns, internal/HR support
SEO/content strategy and management
UX/UI design and app/website development
In-house production

Marketing efficiency

Marketing Efficiency

Owned channels audit
Proposed marketing investment
Owned, earned, paid strategies and media buying
Impact analysis and campaign optimization

Growth Stories

Sb childrens

When Stony Brook’s largest multispecialty facility was opening, we drove awareness and hundreds of additional patient leads per month.

UTHSA logo V White 03

When UT Health San Antonio needed to grow Primary Care volume to multiple suburban locations, we ran a campaign that generated 5x growth in appointment requests.

Vanderbilt Childrens Logo

When Vanderbilt After Hours pediatric clinics had a goal of increasing foot traffic by 30%, our campaign supported a 49% increase in patient volume.

The Team

Lewis is one of the nation’s most experienced agencies at changing how healthcare brands are perceived and driving profitable new patient growth. Lewis has more than 100 employees integrated across three locations in Birmingham, Nashville, and Mobile — Your core team will be thoughtfully assembled based on need, fit, and healthcare experience.

  • Ryan Gernenz

    Ryan Gernenz

    Vice President | Creative Director

    Ryan is always pushing for excellence, and leads teams in developing award-winning creative, for healthcare companies and other verticals.

  • Jennifer Carter

    Jennifer Carter

    Vice President | Channel Engagement

    In addition to leading owned, earned and paid channel teams, Jennifer has lately been guiding healthcare brands in responding to December's HIPAA bulletin.

  • Katie Peninger

    Katie Peninger

    Vice President | Account Service

    Katie guides her teams in sweating the details but never losing sight of the big picture, and what’s
    on the horizon.

What our clients are saying

  • Lewis builds genuine brands through an impeccable research approach, a sense of what the market and staff can believe, and compelling creative.

    Joel Lee

    Healthcare Consultant, Former Associate Vice Chancellor

    Vanderbilt University Medical Center

  • The Lewis Team is prepared, professional and ready to execute on any marketing need. We spoke to many other agencies before discovering Lewis and they were far and beyond the best partner for our team.

    Angela Trull

    Chief Growth Officer

    HighFive Healthcare

  • I have been in healthcare marketing for 23 years, and I haven’t ever worked with an agency as thorough as Lewis. They are dedicated, responsive, and understand the complexities of healthcare. I look to their expertise for industry best practices and national trends in promoting our brand. I consider the Lewis team an extension of my own team, and true partner in developing impactful campaigns that prove ROI.

    Rick Plummer

    AVP, Marketing and Branding

    Augusta University Health