You create breakthrough medicine. We create breakthrough marketing.
Insight
Every breakthrough in medicine starts with a breakthrough insight. Breakthrough marketing is no different. Finding that hidden human truth that resonates instantly is the rich reward of research, and the foundation of every campaign we produce.
When testing revealed a misunderstanding of “personalized medicine” it unlocked a path to help audiences understand a complicated subject.
STRATEGY
Turning inspiration into a clinical trial and an actual medical treatment takes careful planning. Turning a human truth into an effective marketing campaign takes a holistic strategy that tailors the message to the audience for maximum impact.
CREATIVITY
Pushing medicine to new heights doesn’t happen by doing what’s been done before. To move forward you have to know where the limits are, then find a way past them. Approaching the familiar in an unfamiliar way, that’s how we create marketing that’s unforgettable.
Orlando Health wanted to give people a tour of their new orthopedic hospital. We did something a little more memorable.
PRODUCTION
The scalpel and the radiation beam. The pen and the camera. Whether it’s medicine or marketing, ultimately, all the work done on the front end winds up in someone’s hands. And those hands better be skilled.
Comparing a health system to the systems inside the human body, all during Covid lockdowns, took synergy between our internal production wizards and our trusted partners.
LEARNING
Disease isn’t defeated in a moment. It’s a process. Step by step. Little victory by little victory. A great brand isn’t made in a single ad either. It too is a process. Built insight by insight. Campaign by campaign. Learning along the way and driven by a relationship built on trust and dedicated to a shared vision.
Underlying all the research, strategy, and creativity put into our extensive history of cancer related work, is the simple fact that we’ve all been affected by this disease in our own lives and we share your passion to make cancer history.
Healthcare companies we've helped grow
Supporting your growth
We’ve spent over two decades developing messages that build trust and preference for healthcare brands across the country. A combo of brand building and online conversion, all driven by engaging creative, can drive the volume you need to expand your patient base.
Audience Intelligence
Audience discovery, with suite of audience insight platforms
Quantitative and qualitative research
Healthcare data analysis, including predictive analysis
Audience personas and journey analysis/mapping
Connected Brand Experience
Creative concepting and development —
Branding, B2B/D2C marketing, lead gen, nurture campaigns, internal/HR support SEO/content strategy and management UX/UI design and app/website development In-house production
Marketing Efficiency
Owned channels audit
Proposed marketing investment
Owned, earned, paid strategies and media buying
Impact analysis and campaign optimization
Growth Stories
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Habitat for Humanity
Building up a brand that builds up people.
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University of Iowa Children's Hospital NICU
Educating moms, one itty bitty foot at a time.
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UVA Health
Changing healthcare today because tomorrow can’t wait.
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UVA Health
Uniting local trust with academic expertise.
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American Cancer Society
Saving lives starts by talking about rear ends.
- Healthcare
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Stony Brook Medicine
Turning ideas into the leading hospital on Long Island.
The Team
Lewis is one of the nation’s most experienced agencies at changing how healthcare brands are perceived and driving profitable new patient growth. Lewis has more than 100 employees integrated across three locations in Birmingham, Nashville, and Mobile — Your core team will be thoughtfully assembled based on need, fit, and healthcare experience.